FOR IMMEDIATE RELEASE

Contact:

SpaTrends, Official Buyer’s Guide, Launches 2005 Edition

Comprehensive Online and Print Buying Guide Introduces New Features
To Celebrate Third Anniversary

    SANTA BARBARA, Ca. – February 15, 2005 – SpaTrends, Official Buyers Guide, has launched its third annual edition. The spa industry’s most comprehensive resource, it is the go-to guide for information on spa products, equipment, services, trade shows and other valuable information. Available at www.spatrends.com, SpaTrends includes a print directory which is distributed at the nation’s top spa industry trade shows. It is geared to professionals involved in the fields of spa, wellness, beauty, medical and anti-aging.
    New this year is an upscale desktop directory including an online version for industry buyers worldwide. A new design and packaging, several new product categories and the addition of a dedicated Medical & Anti-aging section are just some of the latest features.
Also new for ’05 is a Spa Trends Business Review, a monthly online program offering vital business information to the spa community. Content will include interviews with industry leaders, pertinent articles, Q&A sessions and coverage of a wide range of subjects of interest to spa industry professionals including marketing, advertising, public relations, branding, insurance, medical spa topics and more.
    Spa Trends, Official Buyer’s Guide is the first stop for products in more than 140 categories ranging from aromatherapy to nutrition to packaging. It also offers a comprehensive equipment guide from the basic to the esoteric. A services section is a virtual guide for spas ranging from concept to architecture, design, operations and marketing. And Spa Trends, Official Buyer’s Guide, is the most complete resource for those engaged in the medical spa specialty.
SpaTrends, Official Buyer’s Guide, is a venture of Anthony Carroccio, president/publisher (former founder of Healing Retreats & Spas), Theresa Tramontano, vice president, sales & marketing, and Andrea Dominic, vice president, finance. Through the guide, the management team has created the cornerstone for the ever expanding markets it serves, supporting one of the fastest growing global industries today. SpaTrends is the vehicle that connects industry professionals worldwide, serving as a conduit for fostering universal business opportunities and partnerships among its subscribers.
Unique Advertising Opportunity
    SpaTrends, Official Buyer’s Guide is a “B2B” advertising venue, both online and in print, offering advertisers targeted distribution across a broad range of related industries. Because of its positioning, it helps to expand their reach and attract buyers directly at affordable prices. The directory is complemented by the availability of extensive industry resources focused on the business needs of both spas and suppliers.
    For more information, log onto www.spatrends.com or contact Theresa Tramontano, Vice President Sales & Marketing, SpaTrends, Official Buyer’s Guide, 1187 Coast Village Road, Suite 413, Santa Barbara, CA 93108; Phone: 914.661.3817; email Theresa@spatrends.com.

# # #