The 2010 edition closes with record figures
Cosmoprof Asia, the international event second only in the world to Cosmoprof Worldwide Bologna
and the largest and most definitive show in the Beauty sector in the Asia Pacific region, held at the
Hong Kong Convention and Exhibition Centre from 10 to 12 November, has once again confirmed
both the importance and competence of the “Cosmoprof System in the World”.
The event, celebrating its 15th year, posted impressive statistics: 57,400 sqm of exhibition area (+10%
compared to the 2009 edition) that hosted 1,633 exhibitors (16% up on 2009); a 49% increase in visitor
online pre-registration numbers, which corresponded with the 10% increase in actual attendance of
more than 45,100 visitors over the three show days; setting a new record in international attendance
with over 26,100 visitors (11% up on 2009) mostly coming from Australia, China, France, Germany, Italy,
Japan, Korea, Turkey, Brazil and the USA, 18,900 attendees from Hong Kong (8% up on the previous
year); and more than 200 media members and journalists.
The exhibitors, coming from 34 countries and regions, reported excellent results and high satisfaction,
their expectation of meeting new prospective customers widely met thanks to the participation of
buyers of a very high standing from across the world.
The excellent performance confirms Cosmoprof Asia as the reference event for the cosmetic world in
the second part of the year.
“The response to this year’s show has really been tremendous, Cosmoprof Asia has again confirmed its
place as the definitive show in the region for the international cosmetic and beauty business. It’s the
reference point for new trends so that visitors come away with exciting new ideas and new business
contacts.” says Michael Duck, Director of Cosmoprof Asia Ltd.
INTERNATIONAL COUNTRY PAVILIONS
18 country and group pavilions participated in Cosmoprof Asia 2010: Australia, Belgium, Mainland
China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Poland, Singapore, Spain, Swiss,
Taiwan, Thailand, the UK and the USA.
For the first time ever, JETRO (Japan External Trade Organization) organised a collective exhibition of
15 brands seeking trade partners and new opportunities.
Noteworthy also was the Italian contingent, which was 20% larger than the last edition. The French,
German, Spanish and American pavilions were likewise larger than in 2009 and presented the
excellence and latest news from their own respective markets.
INTERNATIONAL BUYER PROGRAMME
For the third year, the International Buyer Programme, a Cosmoprof exclusive, confirmed its strategic
importance bringing international buyers and manufacturers together to promote business
For this edition, 112 pre-scheduled appointments have taken place in the International Buyer Lounge.
It was a great success for this new initiative launched at Cosmoprof Asia this year. Pevonia,
PhytoCeuticals, Image Skincare and Aroma Vera presented their concept and products in a highly
contemporary way in especially dedicated lounges in Spa Soul, a special project dedicated to spa
brands of an extraordinarily high level, to an excellent feedback.
The Spa Conference held on 11 November was one of the key events in Spa Soul. Ten international
speakers interacted with more than 100 qualified spa operators, investors and hotel chain
representatives from China, India, Indonesia and Thailand. Topical issues such as the development of
specific treatment products and the reasons why Asia is leading global development in medical day
spas were examined during the day.
THE WORLD OF PACKAGING
This important sector in Cosmoprof Asia highlighted the qualities, technology and innovation of the
industry’s leading companies that are leading innovations in packaging for the cosmetics and beauty
Cosmoprof Asia 2010 presented two sell-out hair shows on 11 November, with more than 1,000
hairstylists and hair salon operators attending the events.
The first session showcased the style and talents of the most important Asian hairstylists: Boris Wong,
Calvin Chan, Marek Wan, Patrick Chu, and Tomo Numayama.
In the second show, the 2011 collection of TONI&GUY was presented in Project 10, a spectacular show
with more than 40 models under the direction of Patrick Chu, National Art Director for TONI&GUY Hong
THE WORLD OF NAILS
In response to the explosive growth of the nail market in Asia, Cosmoprof Asia together with the Japan
Nailist Association made the Japanese nail market the subject of a seminar which was followed by a
master class demonstration by top nail artist Hisako Yamasaki.
THE CHINA MARKET
China has attracted the interest of many companies including the luxury brands. However, a sound
understanding of the cultural dynamics, product customisation and know-how is required to be
successful in this interesting and vibrant market. Cosmoprof Asia organised a two-session seminar,
which provided more than 200 visitors and exhibitors with insights into the development of the beauty
brands as well as a very thorough review of the latest regulations introduced earlier this year.
“In such a difficult and demanding year for the entire exhibition industry, with many shows
experiencing a severe drop in attendance, Cosmoprof Asia’s more than resilient performance
confirms it to be the sector’s reference point,” declares Aureliana De Sanctis, Director of Cosmoprof
Asia Ltd “This is a noteworthy piece of information that supports the concept that the professionalism
of an organiser committed to excellence in creating international business platforms for the beauty
sector, is most able to build value for the exhibitors by delivering the final visitor.”
These are “nomadic visitors”, as Aureliana De Sanctis defines them, who, confident in the international
quality associated with the series of Cosmoprof events, moves with Cosmoprof to explore new
geographies, well aware that each event will retain the credibility given to the Cosmoprof brand.
The 16th edition of Cosmoprof Asia will be held from 9 to 11 November 2011 at the Hong Kong
Convention & Exhibition Centre.