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New 2011 Pro Knowledge Workshops Day Spa Association & International Medical Spa Association Present Medical Aesthetics, Wellness, Business & Trends Conferences

Minneapolis, MN It is time to learn today to lead tomorrow! The Day Spa Association and the International Medical Spa association announce the launch of their exciting new Pro Knowledge Workshops, set to bring to quality nationally respected educators with 20 CE qualified workshops and two conferences in one to a city near you at an extremely affordable price. There will be Medical Aesthetics and Wellness Seminars, Business & Trends Seminars plus a full day of manufacturer sponsored workshops.

This comprehensive series of workshops will be perfect for physicians from every discipline, full-service salon, day spa and medical spa owners and their staffs, as well as massage therapists, aestheticians, cosmetologists and wellness practitioners. The new Pro Knowledge Workshops are not trade shows. They are education events designed to give attendees the tools to take their business to the next level. Each conference will feature pre-negotiated low cost hotel rooms, 24 hour airport to hotel shuttles, easy interstate access and Internet capabilities with easy access to local restaurants and entertainment. Registration Fees are flexible with one day for $165, two days for $220 and all three days for only $300. The Registration Fee includes lunch each day and all attendees will receive a 1 year membership in either association – a $195 value. To keep these events small and personalized, space will be limited, so register early. DSA Conference Schedule: This new DSA and IMSA regional education program will be hosted in Indianapolis on January 15 to 17, Nashville from April 2 to 4, Minneapolis from July 16 to 18 and Portland, OR from September 24 to 26, 2011.

Medical Aesthetics: Hosted by the IMSA, this workshop section will be perfect for surgeons, nursing professionals, physicians, spa and wellness practice owners as well as anyone involved in aesthetic medicine. Dr. Patrick Byrne, MD FACS, Director of Facial plastic Surgery, Johns Hopkins Scholl of Medicine, will present The Human Face – Expression, Beauty & Youth with Principles for the Thoughtful Practitioner. Dr Anthony Brissett, MD FACS, Chief of Facial Reconstruction and Plastic Surgery, Baylor College of Medicine, will be discussing Microtia repair, Rhinoplasty, and facial Rejuvenation. Dr. Bruce Freedman, MD FACS will present Polyphenolic Antioxidants and Multimodal Intervention For Skin Rejuvenation. Lauren Olson, PZ-C will present Pre and Post Usage of Spa Therapies To Improve Surgical Outcomes. Jim Larkey will present Advances in the Use of Computer assisted Photo Analysis. Wellness & Aesthetics: these workshops are designed to give attendees insight into how to respond to the growing consumer demand for a wellness component to aesthetics. Hosted by the IMSA, speakers include Tamayra Comeaux, MD, NMD will present Beyond Bio-Identicals, Rescue For The Glandular Failure; Dr. Christian H. Reichart, DC, CCSP will present Spa & Well Being – Innovative New Therapies; Jimm Harrison, Master Aromatherapist will present Inside & Out – Innovations In Nutritional / Holistic Skin & Beautycare; Dr. Harry Fallick, DO, who will present Glycation & The Dermis – Keys To Intrinsic Aging.

Functional Business: Hosted by the DSA, this series of workshops include nationally and internationally recognized experts. Patti Biro of Patti Biro & Associates will present How To Host A Special Event & Get Paid For It. Alfredo Carvajal of Universal Companies will host Creating An Effective Menu. Ken Cassidy of Kassidy Salon Management Consulting will present How To Set Up & Run Your Business From The Front Desk as well as a session on Retailing. Dan Chandre of Spa Booker by Gramercy One will present The 7 Secrets To Effective Gift Card Selling. Sheila Light will host a session on The Art Of Intake – Physical, Emotional & Spiritual assessment. Larry Oskin of Marketing Solutions will present a session on Getting The Word Out To The Media – Using Public Relations To Get Attention. Allan Share, president of DSA and IMSA will present You + Vendors = Success. Greg Stickley of Edge Systems will offer a session on Marketing To Your Neighborhood. Monte Zwang of Wellness Capital Management will offer a session on Good Debt & Bad Debt.

Trends ~ Ahead Of The Curve: Hosted by the DSA, this track will also offer a series of Sunday and Monday workshops. Bruce Baltz will share SPA – Service, Perseverance & Advancement. Felicia Brown of SpaLutions will review Social Media. Patti Biro will present Compassion Fatigue & Burnout – A Panel Discussion on the realities of spa ownership. Monte Zwang will also add a session on Using Consumer data To Deliver What Your Clients Want.

Continuing Education: Aestheticians, Cosmetologists, Massage Therapists, Nurses, PAs, Medical Assistants and Wellness Practitioners will be able to earn up to 10 Continuing Education Units. While each state determines what is acceptable CE for licensure renewals, you may contact Patti Biro for more information at Info@PattiBiro.com.

Affordable, Better & Different ~ Quality Pro Knowledge Workshops: Registration Fees are flexible with one day for $165, two days for $220 and all three days for only $300. Coordinated by Eric Light, Executive Director of DSA and IMSA, these special new Pro Knowledge workshop events will be small and personal. Get ready to learn today to lead tomorrow! For more information on the Pro Knowledge Workshops, visit www.ProKnowledgeWorkshops.com or contact Eric Light at 513-706-8208, Eric@DaySpaAssociation.com.

Sponsorships & Networking Opportunities: Universal Companies is the Platinum Sponsor for these educational events. Additional Corporate Sponsors include Action Bag, Earthlite, HydraFacial MD, Image Skincare, Marine Agency, Pino, Solveras, SpaRitual, and Spa Booker.

DSA & IMSA Membership: Visit the Day Spa Association and International Medical Spa Association to explore many of the wonderful new membership benefits. Allan Share notes, “Consumers are asking our industry to change and to see wellness as an essential part of spa and beauty. We must stay open to new ideas to successfully shape the future of our spa industry. Our goal is to make the DSA and IMSA the leading trade associations in the professional spa, aesthetics and wellness industries. We will continue to provide a one-stop-source for information, the place to learn about allied professions and fields as well as an easy connection to other colleagues in the U.S. and around the world.” For more information or to join the Day Spa Association, visit www.DaySpaAssociation.com. For the International Medical Spa association, visit www.MedicalSpaAssociation.org.

DSA and IMSA are now headquartered at 2863 Hedberg Drive, Minnetonka, MN 55305 USA. Allan Share may be reached at 877-851-8998 or via email at Allan@DaySpaAssociation.com.

www.ProKnowledgeWorkshops.com
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