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Press Release

ATZEN at America's Best Dance Crew Backstage Celebration

On Monday, June 4, 2012, Hollywood’s hottest stars joined the cast of MTV’s hit show “Randy Jackson Presents America’s Best Dance Crew” (“ABDC”), along with executive producers Randy Jackson, Joel Gallen, Howard Schwartz, Karen Schwartz, Rob Lee, Harriet Sternberg, Abe Hoch and Josh Greenberg for a day of spectacular gifting to celebrate the semifinals episode of the hit dance-competition series, which airs Wednesdays at 10/9c on MTV. ATZEN was invited to be the exclusive skin care provider for this event.

“ABDC” host Mario Lopez, executive producer Randy Jackson, judges Lil Mama and D-Trix, and backstage correspondent Layla Kayleigh, plus celebrity fans of the show, were all treated to the finest fashion, luxury, and lifestyle products in Trueheart Events’ swanky Backstage Gifting Experience. ATZEN gifted celebrities with products from the PURIFY collection.

ATZEN founder Catherine Atzen and president Alex Quan joined in the celebration and mingled with celebrities and the media covering the event. ATZEN's products, best known for their high performing, natural, and safe ingredients, resonated with celebrities and media. "We feel very strongly that consumers need to know what is in their skin care products, just like they need to know what goes into the food that they eat every day," said Alex Quan, president of ATZEN.

"ABDC" judge Lil Mama was quoted in the Examiner as loving the way ATZEN's Clear Serum (part of the PURIFY collection) felt on her skin and then requested the entire PURIFY collection. Executive producer Randy Jackson loved the Clear Scrub and Clear Mask. Judge D-Trix and host Mario Lopez were gifted with the Clear Serum.