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PBA and Kline & Company Announce Strategic Collaboration to Gain Broader Market Research Based on Groundbreaking Data
PBA Encourages Industry Participation
As a leading and respected market research and consulting organization, Kline will work closely with PBA, its members, and the broader industry to ensure data collection procedures and safeguards are implemented and closely followed to assure anonymity. With a high degree of interest from several major companies within the professional beauty industry, PBA is actively encouraging its members and other parties to join in this timely initiative. Carrie Mellage, Kline's Director of Consumer Products, notes, "We are thrilled to be in a position to fill the massive data void that has existed in the professional beauty world for years, and that our clients and the industry have confidence in our ability to do so. Teaming with PBA will ensure the success of this program and will help make it a useful resource for the entire industry." Kline will be contacting organizations directly in order to provide more details concerning data collection and use.
"PBA is continually working to broaden the scope and accuracy of industry research, which benefits our members and the industry as a whole," said Steve Sleeper, Executive Director, Professional Beauty Association. "We will continue to encourage all parties to work with PBA and Kline on this important initiative so that the most accurate data can be collected and used in the decision-making process."
PBA will also have access to additional Kline research and will be the exclusive trade association associated with the service in the professional market space. PBA members will have special "member only" pricing and access to other unique Kline information that will also be contingent on membership.
For additional information, please visit http://www.klinegroup.com/reports/kline_pro_database.asp.
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