“The Edge by Milady: metroluxe edition” shows beauty professionals where and how industry trends are created
Clifton Park, NY – June 10, 2008 – Milady, part of Cengage Learning, is proud to announce the upcoming release of the hottest haircutting and makeup application instructional product for 2008. This collection was born from the creative minds and hearts of Milady’s design team.
Welcome to The Edge by Milady: metroluxe edition. This collection was born from the creative minds and hearts of Milady’s design team and takes the individual on a journey of the creative process as our design team collaborates from concept to realization. Experience the trials, tribulations and triumphs as our artists take you step by step through the creative process and learn first-hand how to translate inspiration into a collection of current, wearable hair and makeup. Delivered in a stylish print binder with a DVD, this easy-to-use and innovative product is a must have for anyone currently employed as a beauty professional or looking to join the ranks of this exciting industry.
Full-color, laminated technical cards show step-by-step instruction on how to recreate the three hair looks and three makeup looks.
The haircuts, hair color and makeup demonstrated are beautiful, wearable and easy to duplicate looks for everyday people wanting to look extraordinary.
100 minutes of broadcast-quality video showcasing the Design Team “in action” will have you sitting at the edge of your seat wanting to try it for yourself…as well as wanting more!!
DVD component has English and Spanish voiceover and subtitles for greater accessibility
Meet the Design Team
With over 23 years of experience as a highly creative artistic hair designer and educator for Redken, Joico and GrahamWebb International, Diego Raviglione exudes an untouchable enthusiasm for the art of hairdressing and inspires the same in all his students. His work has been published in Elle, ElleGirl, Oprah Magazine, InStyle, Marie Claire, Cosmopolitan, Allure and Shape. His work has also been included in several key industry trades such as American Salon, launchpad, BehindtheChair and Modern Salon. Raviglione’s ingenuity has also been featured on runways during LA FashionWeek and on stage at Lollapalooza where he served as head stylist to featured acts like Jane’s Addiction. Diego has recently embarked on a unique educational endeavor as the first Artistic Director for three beauty schools in California. His key goal is to invoke an intensified passion and drive in students by developing an advanced haircutting and styling curriculum that empowers students with the skills and behaviors that will equal success in their career.
Lisa Gregory has been an integral part of the style and beauty industry since 1983. She takes inspiration from hair and fashion trends in London where she was born and raised. Her career began with a five year apprenticeship near London after which she worked in the field and was named Creative Director and Staff Trainer for a salon group boasting over 100 stylists. Lisa’s responsibilities included photographic work and fashion shows, staff training and co-management within the salon and the academy. Her passion for artistry and education fused together led to a position with Wella, Great Britain. She was involved in national academy classes, shows, and photographic work which were published in international magazines. Due to all her hard work and talent, Lisa has been rewarded with multiple honors from the British Hairdressing Awards.
Patrick Tumey is one of the most sought-after Makeup Artists working in the industry today. He brings his extensive skill and passion to every project and his resume speaks for itself. His clients include Paris & Nicky Hilton, Kimora Lee Simmons, Alyssa Milano, Mandy Moore, Sophia Bush, and Gina Gershon. His work has appeared in countless editorial spreads in some of the nation’s top magazines including Latina and ElleGirl. Patrick’s talent and dedication has assisted him with securing some of the largest advertising campaigns in the world including Paul Mitchell, Lexus, Bacardi Limon, Saab, GrahamWebb and Smashbox Cosmetics.
“Milady is committed to the creation and delivery of cutting edge products to the beauty market. We are so excited to unveil our latest creation, The Edge by Milady metroluxe edition. This product will encourage the viewer to find their own inspiration while learning from the top creative and technical minds in the industry”, according to Milady President, Dawn Gerrain.
Milady, a part of Cengage Learning, is the #1 provider for cosmetology learning solutions. For more than 80 years, Milady has provided the beauty industry with superior educational and professional learning materials. Through the acquisition of Salon Training International, Milady has expanded its reach into the professional cosmetology market and is now able to support the salon and spa industry through personal consultation, business and life coaching, comprehensive organizational training and web-based assistance. Complete with programs in place to assist salon and spa business owners to further develop successful lives and stable profitability, Milady is your true full service provider from student to professional. Spanning six continents, Milady has aided more than 10 million beauty professionals in achieving licensure success. You can learn more about Milady by visiting us on the web at www.milady.cengage.com.
About Cengage Learning
Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence, professional development, and measurable learning outcomes. Cengage Learning’s existing company and imprint brands include Heinle, Gale, Wadsworth, Delmar Learning, Brooks/Cole and South-Western, among others. For more information on Cengage Learning please visit www.cengage.com.