– Claire Way, managing director, Spa Strategy
The 24-treatment-room Phoenician Spa replaces the former and original Centre for Well-Being. A significant change was the decision to create a slightly larger footprint, so that the spa could enhance the guest experience and expand key revenue areas.
Changes include a larger fitness area so that membership can be offered, expanded retail space, updated luxury changing rooms, a hydrotherapy suite, a luxurious spa suite, dedicated relaxation area and a vertical expansion to add a third floor with a rooftop pool featuring views over Camelback Mountain – a key element in the redesign.
“An important factor in the design process was to create a spa that is flexible,” said Way. “The rooftop pool and terrace with 360-degree views is such a space. It presents a host of opportunities to attract larger private groups and expand programming for other events. Similarly, the spa suite and adjoining treatment rooms are designed so that they can become a suite of treatment rooms for small private groups or function as individual rooms.”
“We want to become the premier spa in the United States,” said McCormick. “We also want to become more competitive within our local market with the addition of the rooftop pool. The new-build was a huge transformation, and our guests are loving everything.”