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Shira has been developing innovative skin care treatments for beauty professionals since 1990, specializing in products that feature the finest natural/organic ingredients as well as advanced cosmeceuticals.
Shira was one of the original brands to emphasize the regenerative properties of Omega-3 fatty acids, and the introduction of its Omega-3 line broadened the company’s popularity. Shira’s Glyco-C collection represented a breakthrough concept, combining the exfoliating properties of Glycolic Acid with the antioxidant and collagen building properties of Vitamin C. It has become a favorite of estheticians– a triple-threat collection that could diminish wrinkles, correct hyperpigmentation, and treat acne.
As peptides became popular in skincare products, Shira debuted their Boto-Derm collection of cosmeceuticals. The four most-clinically proven polypeptides were blended with another gold standard ingredient, retinol, into powerful anti-aging treatments.
Our two most recent launches are the Shir-Organic and Shir-Radiance Corrective RX lines. Shir-Organic products contain all natural, organic ingredients with whole fruits and herbal pulps. Formulated with super-fruits and saturated with phytonutrients, this natural approach hydrates and strengthens skin, stimulates cell regeneration, and protects against damage. The unique bamboo packaging is one-of-a-kind and ecologically friendly.
Shir-Radiance is clinically proven to treat a range of skin conditions including sun damage, aging, acne and sensitive skin. Advanced formulations include Pentavitin®, Ceramides, Hydroxy Acids, Collagen and Hyaluronic Acid. Studies have shown that the ingredients in our products, including Pentavitin®, strengthens the skin and maintain deep hydration for up to 72 hours.
Today, Shira products are used in more than 2,000 spas spanning 30 countries. We are grateful for the growth and success, and for the trust each and every beauty professional extends to us. The mission for the company is to uncover unique ingredients, to push for results-driven treatments, to constantly strive to redefine the art of beauty and skin care.