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vTrue Radiance Water is the missing component in every woman’s skincare routine. As a leading nutricosmetic it provides anti-aging medicinal properties, focused on skin health. Our beauty beverage was physician developed to ensure maximum results. Our all-natural, reinvigorating proprietary formula consists of 25 botanical extracts, vitamins and minerals. vTrue contains 100% of the RDA of 8 minerals and vitamins that work synergistically to promote youth, vitality and beautiful skin from within.
vTrue Radiance Water is hydration with purpose, promoting skin cell renewal and strong dermal structure. This rejuvenation is born in the support of the body’s natural production of collagen, elastin and healthy hormonal function, helping to reduce fine lines and wrinkles. Our high antioxidant content combats environmental damage to the skin, improves UV protection and reduces inflammation. Botanicals like aloe vera, goji berry and golden root encourage healthy circulation to ensure the ingredients reach the dermis, the layer responsible for the skin’s structural integrity, elasticity and resilience.
vTrue Radiance Water is a vegan drink free of added sugars, artificial sweeteners, flavors, colors and preservatives. It is currently offered in two refreshing flavors, Goji Lemon and Blackberry Tangerine, containing only 20 calories per 16 oz bottle.
vTrue Radiance Water is the perfect complement to spa and salon product offerings. As the experts at Anti-Aging Today put it, “the best approach to skin health and rejuvenation today is a combined approach that involves both oral nutrients and topical agents”. The “combined approach” consumer trend equals a tremendous opportunity for vTrue to add incremental sales and the perfect refreshment for spa and salon customers.
vTrue Radiance Water is a leading nutricosmetic, and demand for the category, now at $7.1 Billion in sales, is booming, driven mainly by anti-aging products.