Consumers Reveal “Glam is Back”
LAS VEGAS, NV (OCTOBER 2, 2018) –Maintaining its thought-leadership and reinforcing its commitment to providing trend-focused initiatives, Cosmoprof North America (CPNA) collaborated with Riviter, a visual social listening company, to deliver a one-of-a-kind beauty report. The newly released Fall 2018 Beauty Preview was created using Riviter’s advanced automated visual search engine. Able to instantly detect details from eyeshadow to lip gloss among 66,000 photos and videos, pairing visual themes with trending conversation, the report revealed the rise of “glam” leading looks.
Themes of individual empowerment continued from 2017, evolving from the natural, minimalist looks to the new glam. Modern twists of futuristic eyeshadows and demure lips will punctuate the season. Beauty aficionados can expect growth in frosted red and indigo statement eyeshadows and muted “New York Pink” and “Chestnut” lips.
“Glam echoes empowerment. The new glam is about paying homage to classic looks, but with a personal spin,” said Riviter CEO Andi Hadisutjipto. “Growth in glam reflects growing sentiment around liberation and authenticity: consumers are re-appropriating vintage looks for their individual style.”
As part of the unique collaboration, the report was made free and is available for download:
Fall 2018 Beauty Report
The next Cosmoprof North America edition will be July 28th through 30th, 2019. For more information on the show, please visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA).
ABOUT COSMOPROF NORTH AMERICA
Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@cosmoprofna).
Organizer: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between the BolognaFiere Cosmoprof S.p.a. and Professional Beauty Association.
BolognaFiere Cosmoprof S.p.a.,the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international, among which Cosmoprof, an international platform with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003).www.bolognafiere.it
The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more. www.probeauty.org
Riviter (www.riviter.com) provides visual social listening to the world’s biggest consumer brands. Its patented visual search identifies products, people, and trends at super-human speed over traditional social listening.