As men fill out an increasingly growing sector of the spa, salon and (shh, beauty) products industries, it is no surprise that men of all ages and demographics are starting to take their skin care needs more seriously. Including Dads.
That involves no longer relying on CVS-brand aftershave for their moisturizer or a splash of Red Bull as their detoxifying cleanser. Fortunately, some great brands like Lira Clinical are already out on the forefront of this new frontier in skin care to help.
Learn more about Lira Clinical’s ICE line and BIO line for helping Dad achieve the Debonair Dad look.