One of the hottest make up categories for the past few years, especially in the spa industry, is Minerals! Mineral make up sales have been growing in the spa industry for the past 10 years and now mineral make up has become a staple in the retail offerings of many day spas.
Before mineral make up, the trend in many spas was to help their clients achieve great skin and minimize the need for make up. However, mineral foundations are natural and offer benefits to the skin so its use has become almost a natural extension of great skincare.
We reached out to Annie Mayo, Make Up Artist and owner of Advanced Mineral Make Up and asked her, Why is mineral foundation powder superior to regular foundation? She had this to say, “Mineral makeup is much better than conventional make up on the skin for the simple reason that an upscale mineral makeup does not contain fragrance, talc, or parabens and has a built in sunscreen. Natural zinc oxide and titanium dioxide which blocks UVA and UVB rays. Mineral makeup is also good for the skin because it acts as an anti-inflammatory for acne and rosacea.”
If you’re considering Minerals for your spa, here are 7 Mineral Make Up Foundations that you’re sure to love!
Use A National Brand
These three products come from national brands that will enhance your retail offerings and help to establish your spa’s product selection.
Advanced Mineral Make up
Loose Powder
Best Loose MIneral Powder foundation functions as a foundation, powder, concealer and SPF all in one. Creates a beautiful coverage alone or over Advanced Mineral Liquid foundation. 100% VEGAN
gloProfessional
Mineral Bronzer
Seamless mineral makeup bronzer for color enhancement that adds a warm, natural sun-kissed glo to any complexion
Skin Blends
Color Modifiers
May be used for custom blending or sold to the client for at-home shade adjustment. May be used to adjust base shade during skin healing for seasonal skin color changes
Create Your Own Brand with Private Label
These products are ideal if you would like to create your own make up line. Private labeling helps your spa to increase its brand awareness and strength. Every time a client applies her make up she will have your brand reinforced as a go-to location for high quality treatments and products.
Audrey Morris Cosmetics & Skin Care Int., Inc.
Loose Powder
A talc free light-weight mineral loose powder created as a light coverage foundation or finishing powder.
Brushes by Karen, Inc. / ColorStrokes Cosmetics
Intro Sets
A quick, easy sale (or perhaps a take home gift included with a service) that has them coming back for more and more! Mineral Makeup “Try Me Kits” are an excellent marketing tool for the busy esthetician, to help introduce products and educate your clients with minimal effort.
Demaur Cosmetics
Loose Mineral Radiance Shimmer
4 Shades of shimmer to enhance the complexion.
Pinnacle Cosmetics
Pressed Foundation
More matte finish than mineral loose foundation. Full coverage when applied with sponge. Silky smooth feel and application. Lighter coverage when applied with kabuki.
