It’s a fact that retail sales are a huge part of any day spa or medical spa’s business. The sale of skincare products is generally the leading category in a spa’s overall retail sales. Many day spas and medical spas work diligently to educate and inform their clients about how skincare products can be of great benefit.
The skincare product industry is a multi-billion dollar a year business. The competition from mass-market – mass-advertised brands is staggering. Day spas and medical spas have to work harder to ensure they are maintaining and growing their skincare retail sales on a regular basis. Many spas carry national brands to help add credibility to their location and improve their brand’s reputation by association with a national brand. However, those brands may be available at other day spas, medical spas and even other skincare retailers.
There is a way to ensure that your day spa or medical spa is winning at the game of skincare retail sales – a way to ensure that no one else will be able to sell the products that you offer; create your own brand! Very few spas sell only one brand of skincare – no one brand can be all things to all spas. A mix of 3 – 5 brands seems most common. You can easily make your spas own branded line, one of the few in the mix.
There are many skincare companies that will help you to create your own brand of skincare, it’s a process called private labeling. These companies will help you determine which products will be best for your specific business, some will even you design product labels – with your spas’s name on the label. The products become a business card on your clients’ vanity, one they pick up every day — a daily reminder of your business. What a great way to foster brand loyalty.
Many private label brands allow for a larger profit margin, so with every sale, your spa will earn more profit with a private label product that with a national brand. Of course, this reward is for the increased risk you’re taking for not relying on a national brand’s strong brand name. However, you have a strong advantage, your clients buy products that your team recommends. You can leverage this unique opportunity to sell some of your branded product line in conjunction with other national brands.
If you want to grow your brand loyalty and your profits by offering your own private label skincare products. We would like to recommend some of our SpaTrends Partners. Be sure to ask about the SpaTrends Discount Partner Program.
Spa de Soleil
“Spa De Soleil Inc. is a leading manufacturer of private label, custom, and pre-formulated skin, hair, and body care products. For over 25 years, we’re committed to developing innovative formulations, providing aesthetic packaging, and offering expert consulting services to help guide you through the decision making process.”
Skin Blends
“Founded in 1999, Skin Blends, LLC continues its mission to provide licensed skin care professionals the most comprehensive and efficient Custom Blending Skin Care System on the market. Skin Blends provides excellence and integrity in every phase of our business: products, staffing, service/support, marketing and education. “
TruActives / Rozge
“Our performance-focused philosophy means we concentrate solely on creating superior products, using the optimal percentage of active ingredients for unrivaled results.”
Audrey Morris Cosmetics & Skin Care Int., Inc.
“Audrey Morris is a private label manufacturer of high quality mineral make-up and skin care products in business for over 50 years. Select from our private label skin care line (cleansers, toners, moisturizers, serums, scrubs, masques, etc) or our extensive mineral color cosmetic line (foundation, eye shadows, blushes, lipstick, lip-gloss, etc).”
Audrey Morris Cosmetics & Skin Care Int., Inc.
CBI Laboratories
“As a forerunner in the professional skin care and spa industries, CBI has paved the way with botanical and herbal extracts, advanced antioxidants, peptides, and other unique ingredients. “
Skin Accents
“Skin Accents provides additional esthetic options to complement any skincare protocol. Offering Alginate Peel-Off Powder Masks, Collagen Fleeces, Ampoule Concentrates, Transdermic Patch Masks, Gel Capsules and much more, Skin Accents provides professionals with a unique diversified assortment of Treatment Enhancement Products.”
