SOLD OUT 2006 LOS ANGELES SPA & RESORT AND MEDICAL

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From: Shelby Rohwedder/Nancy Trent
Trent & Company, Inc.
594 Broadway, Suite 901
New York, NY 10012
(212) 966-0024
shelby@trentandcompany.com
For: Spa & Resort Expo and Conference 2006
SOLD OUT 2006 LOS ANGELES SPA & RESORT AND MEDICAL
SPA EXPO SPOTLIGHTS INDUSTRY SUCCESS
– Increased attendance, sold out expo and several successful product launches highlight
continuing growth of Southern California spa and medical spa business –
NORWALK, Conn. — From thousands of spa industry attendees to a completely sold out
exhibit show floor featuring more than 250 leading companies showcasing the most innovative health,
beauty and wellness products and treatments, the Spa & Resort and Medical Spa Expo and Conference,
February 26 and 27 at the Los Angeles Convention Center, defined the explosive growth of the spa and
medical spa industry.
The Spa & Resort and Medical Spa Expo and Conference – the fastest-growing series of events
in the spa and medical spa industries – experienced a preliminary increase of 23 percent in attendance
from last year’s, and featured a completely sold-out expo floor. In addition to increased attendance, the
quality of attendees at the 2006 Los Angeles event also increased, including a higher percentage of spa
industry professionals who influence purchasing decisions. More than 4,300 professionals filled the
aisles, exhibit booths and educational session rooms at the Convention Center.
“The Spa and Resort and Medical Spa Expos have fast become leading sources for industry
news,” said Eileen Baird, group vice president and show manager of the Spa & Resort and Medical
Spa Expo and Conference. “ Many new product and equipment introductions at the show clearly
indicate the Expo’s continuing value to the spa and medical spa community. As the industry continues
to expand, events such as the Spa & Resort and Medical Spa Expo and Conference will continue to
serve as valuable industry forums that generate a wealth of resources.”
The expo was produced by Reed Exhibitions, the world’s largest organizer of business-tobusiness
events.
2006 LA SPA & RESORT AND MEDICAL SPA EXPO 2-2-2
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From BioEnergetic, Vinotherapie and Ayurvedic skin care advancements to the lastest laserassisted
liposuction technique, the 2006 Spa & Resort and Medical Spa Expo and Conference
showcased a comprehensive sampling of the most cutting-edge treatments, technology, products and
hands on demos. With vendors displaying the most up-to-date services, equipment and products, the
LA event defined the trends that will resonate with spa and medical spa customers during the next
year, ensuring those in the spa and medical spa industry stay abreast of the timely issues that will
impact business.
Exhibitors and attendees alike were pleased with event traffic and attendance, increased number
of exhibitors and quality of sales leads.
“The Spa & Resort Event is one of the best expos,” said Wayne Vangelist, owner, Living Well
Day Spa, Covina, CA. “I saw quite a few products that I have never seen before. People attend this
event to buy, and we definitely did! We’ve also noticed a higher-end of spa attendees.”
With several successful market launches, the Los Angeles event exhibited the latest trends that
will shape business during the coming year, including:
• Bioenergetics
• Lights, lasers, injectables
• Customized facials
• Food & beverage based products like vinotherapie
• Personalized Products (based on DNA and blood testing)
• Natural Hair Products
• Mineral Make Up
• At-Home versions of spa treatments
In addition to the exhibitor show floor, the expo offered The All-New Educational Program,
developed in conjunction with the Medical Spa Society. The program was developed to keep
professionals on the leading edge of change within the spa and medical spa industries. Industry experts
delivered insider expertise, insights and practical tips on marketing, spa service operations, the latest
trends in medical treatments, and how spas and practices can boost revenue. As part of the program,
medical professionals were eligible to receive Continuing Medical Education credits.
Devised into concurrent areas, including Spa, Medical and Business education tracks, the
newest track, Trends in Technology, was introduced at the LA event and focused on cosmetic dentistry
and dental spas. With dental spas emerging worldwide, the track explored the issues behind the trend
of combining the spa experience with dentistry.
2006 LA SPA & RESORT AND MEDICAL SPA EXPO 3-3-3
From hands-on treatment demonstrations to the latest business tactics, these sessions offered
spa and medical spa professionals the most comprehensive industry news. The Spa & Resort Expos
continually monitor trends to offer accurate and timely industry information, shown in the addition of
cosmetic dentistry sessions. In turn, spa owners, directors, and managers utilize this valuable
information to make business decisions with more confidence
“This was definitely better than other expos we’ve attended. There are many new product and
equipment introductions at this show,” said Angelica Delao, esthetician, Complexion, Seal Beach, CA.
“Also, the exhibitor workshop sessions were incredibly informative.”
Additionally, the expo presented the latest products where industry professionals gathered to
see demonstrations, receive treatments, see a behind-the-scenes medical spa and spa and resort tours.
“Overall, the show had tremendous traffic,” said Kevin Yeaman, president, Power Plate. “This
event was recommended to me by several industry professionals. Buyers know they will find what’s
new, what’s unique at this event – it truly is the main show to make major purchasing decisions.”
The next Spa & Resort and Medical Spa Expo & Conference will be held at the Miami Beach
Convention Center, April 8-9, 2006. The 2006 New York expo and conference will be held September
17-18 at the Jacob Javits Convention Center, New York City. For more information about the show
please log on to www.spaandresortexpo.com or www.medispaexpo.com. For information about
becoming an exhibitor, please contact Bill Butler at 203-840-5350.
About Reed Exhibitions
Reed Exhibitions is the world’s largest organizer of business-to-business events. Each year, Reed plans
and executes over 420 events in 32 countries, serving 18 key industries and over a half million
professionals. Reed has the highest number of top 200 shows ranked by Trade Show Week
magazine and they are often the leading event in their industry. A member of Reed Elsevier plc group,
a world-leading business information provider, including Elsevier Science, Reed offers integrated
market access programs covering exhibitions, trade publications, direct marketing and the Internet over
a database of 3.5 million in North America. Headquartered in Norwalk, Connecticut, Reed also has
offices in Newton, MA, Palm Beach, FL, Las Vegas, NV and Toronto, ONT (Canada).
(NYSE:RUK/ENL)
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EDITOR’S NOTE: To speak with Eileen Baird, or for more information about the Spa & Resort
and Medical Spa Expos and Conferences, please call Shelby Rohwedder or Nancy Trent at 212-
966-0024.

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