As every spa-goer and world-traveler knows, the pristine embrace of a deluxe robe creates an immediate sensory impression upon the skin, and on the guest experience. With this in mind, SPA UNIFORMS, INC. now introduces a new collection of three modern, lush robes and a facial robe as a key vehicle for upscale branding in hospitality, resort and spa settings.
According to Noel Asmar, Founder and Creative Director of SPA UNIFORMS, INC., “Marketing people always talk about ‘touch-points’, and they mean it metaphorically, meaning opportunities within the client relationship where company values may be reinforced. But the robe is a literal ‘touch point’ in this relationship. The most important deciding factor in the fabrication process of these robes is tactile. How the fabrics will feel against the skin of the client is what I keep in mind as I travel to the textile mills of Turkey, and as I tour spas around the world. I am forever touching the surfaces of fabrics, the robes, the towels, the blankets, imagining how the guest will respond to that texture.” Equally important: these robes are crafted from durable, first-quality fiber, meaning they will withstand commercial washings without showing wear.
The result of Asmar’s research has yielded four contemporary yet luxurious designs which communicate a gracious welcome and the ultimate standard in customer care, whether offered as an in-room amenity, or as a cover-up after a spa treatment:
WAFFLE ROBE, with matching drawstring waffle tote – All-cotton, unisex, offered in a range of colors; tote may be custom-embroidered
SpaPLUSH ROBE – Microfiber, unisex, offered in a range of colors
LUXURY VELOUR STRIPE ROBE – All-cotton, unisex, White only
FACIAL ROBE – All-cotton doubled with velour exterior and terry lining, White only
Asmar developed the collections for hotels and spas with a diverse consumer base in mind, especially the male market. For instance, the WAFFLE and SPA PLUSH robes are offered in a sophisticated range of colors which includes earthy Charcoal, Chocolate, Butternut and deepest Blueberry, as well as Snow White, Soft Pink and other feminine colors. The garments are proportioned with generous kimono-sleeves, traditional shawl collars, useful front-pockets, ample length (the WAFFLE, SpaPLUSH and LUXURY VELOUR STRIPE robes range from 50” to 52” in length, and are designed with ample “cross-over” in front for modesty. “Consideration of this modesty aspect has never been more important than it is today,” notes Asmar, “since more and more spa and resort facilities offer co-ed relaxation areas.”
Particular attention is paid to subtle details which guests perceive and remember, even if on an unconscious level. For instance, the edges of the shawl collars and pockets of the WAFFLE ROBE are tastefully trimmed with matching satin piping. The FACIAL ROBE closes with smooth snaps, and the security pocket for valuables closes with a zipper en lieu of Velcro—“Velcro will shorten the lifespan of a garment, as it will catch and pull on the fibers of the robes during in-room use, and while being laundered,” says Asmar.
The collection represents the fusion of high-tech and high-touch, offering the low maintenance and stain, odor and mildew resistance of lightweight microfibers as well as the traditionally wholesome feel of classic, thirsty, pure cottons. “Stepping into a great robe makes the guest feel that all is right with the world,” says Asmar. “For this reason, these robes are an excellent item for the retail boutique, so the client can continue the ‘destination’ experience after returning home.”
Launched in 2002, SPA UNIFORMS, INC. and its sister company SPA COLLECTION DESIGN STUDIOS, INC. are dedicated to creating excellence in the spa industry through a growing family of products which bring together superb technical performance, function and beauty. SPA UNIFORMS is the preferred supplier for Westin Spas worldwide, and dresses the 4 and 5-star teams at more than 20 deluxe Four Season and Ritz Carlton spa locations, as well as the Bellagio, the Venetian’s Canyon Ranch Spa in Las Vegas, and many other exclusive spa venues. For more information, please visit http://www.pedicurebowls.com/, www.spauniforms.com, or call 1-800-772-1408
PRESS CONTACT: Victoria Thomas
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