COSMOPROF NORTH AMERICA ANNOUNCES THE EXPANSION OF DISCOVER BEAUTY FOR 2008
Las Vegas, NV (September 5, 2007) – Followingthe monumental success of the Discover Beauty program, Cosmoprof North America has announced its plans to double the size of the Discover Beauty area at its 2008 event from 12 to 24 exhibiting brands. Held annually at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America is the premier business-to-business beauty event encompassing all sectors of the industry in one venue.
This groundbreaking program debuted at the 2007 show and was designed to assist newly emerging brands in finding the proper market, while spotlighting the newest trends for retail buyers. Cosmoprof North America has carved a unique place in the market allowing small and new companies to jump-start their distribution efforts and gain quick visibility from corporate buyers from many of the nations leading and innovative retail establishments. By offering one-on-one meetings between these prestigious industry buyers and Discover Beauty participants, Cosmoprof North America is providing an opportunity for retailers as well as emerging brands unlike those seen at any other beauty event.
Beauty buyers and exhibitors alike were thoroughly impressed with the initiative, agreeing that brand exposure and valuable contacts were some of the best benefits resulting from attending such show.
Influential buyers from many prestige retail organizations including Bergdorf Goodman, Henri Bendel, Sephora, Nordstrom, Fred Segal Studio and Beauty Collection among others were invited to attend the show and meet the creators of the brands. Buyer feedback was overwhelmingly positive, and Discover Beauty organizers received rave reviews.
“…Thank you for considering us for Discover Beauty. It was a great experience and exposure to certain brands that we would not necessarily have had. I think the products that you picked were very innovative and would be very successful in the US market with the right support.” – Beauty Collection
“I really found Cosmoprof to be interesting and made some valuable contacts. I have stayed in touch with several of the brands and continue to advise or plot a business strategy..” – Fred Segal Studio
“I thought the Discover Beauty concept was very innovative and successful. It was easy to identify the unique brands and there are some that we are considering going forward with at Sephora.” – Sephora
Brands selected to participate in the program represented beauty trends from all over the globe and their creators traveled to the event hoping to get the attention of the coveted retailers to jump-start their distribution in the US market. Brands from Austria, Brazil, Greece, Germany, US, South Africa, Switzerland and Italy were on hand exhibiting their unique products and concepts. The participant’s responses were overwhelmingly enthusiastic at the flawless execution of the program and the results generated.
“The show was more than I expected; it made it possible for me to meet and negotiate with top US and international companies. Because of Cosmoprof, our brand is now becoming recognized all over the world. We get email inquiries from diverse locations such as Asia, Africa, India, Israel and South America. All of this was made possible by our first show at Cosmoprof in Las Vegas. We are now on the fast track to success!” – Beauty Brazil
“We will be doing a trunk show at Henri Bendel the first week of September so we’re very excited about that. We never would have been able to do that if it wasn’t for Discover Beauty.” – SkinCubed
To qualify for Discover Beauty, candidates must be either a new company or an existing company not yet distributed in the US market, introducing a new innovative product or collection. Discover Beauty is open to a limited number of pre-selected exhibitors. Participating companies must feature unique products that have been created specifically for retail distribution channels.
For more information, visit www.cosmoprofnorthamerica.com. Cosmoprof North America is a production of North American Beauty Events LLC. Cosmoprof 2008 will be held July 13-15, 2008 at the Mandalay Convention Center in Las Vegas, Nevada.
