Water has come a long way. From specially infused flavors to super-charged with vitamins – the souped up water trend has now made its way into a new beauty treatment for hair and skin. iTech introduces the “e” energy water system; a specially designed spray bottle that features an all-natural filtration system. It quickly and easily converts regular tap water into a hair and skin friendly mist charged with healing negative hydrogen ions and vitamin C. Spritz it on hair to eliminate frizz and repair damage, or spray it on skin to make it soft and protect it from pollutants.
How does it work? The ion exchange resin in the filter swaps concentrated calcium and magnesium in water for hydrogen ions, which turn regular water into energy water. It’s water that is free of heavy metals, and is pH balanced.
What is the right pH balance? For hair, the ideal pH is 4.5-5.5. At this slightly acidic range the cortex of hair will be protected, it will have strength, elasticity and it will look shiny because the cuticle will be compact and constricted. When hair is above pH 7 you risk tangles, dullness, dryness and damage. For skin, the ideal pH is 3.5-5.0—again a slightly acidic pH. This aids in the protection of your skin from elements such as microorganisms, wind, and pollutants.
To use: Spritz the “e” energy water system by iTech on hair in place of usual frizz-fighting products or spray it on before applying body lotion to help lock in moisture. “e” energy water only needs to be used once a day to immediately see and feel the difference in hair and skin.
“e” energy water system by iTech features:
• Converts water into energy water that is pH balanced at 3.5 to 5.0
• Spray on hair to get rid of frizz, add shine, repair damage, and retain color
• Spray on skin to soften, tone, refresh and clarify skin
• Light fragrance from aroma beads gives off an energizing scent
• Vitamin C beads supply nutrients to the skin
The “e” energy water system by iTech retails for $60 (personal size 3.6 fl.) and $40 (purse size .44 fl oz). For more information please visit www.itechproducts.com
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Email: jennifer@kipmorrison.com
