January 26 – 28, 2008 Long Beach, CA
Stamford, CT (January 22, 2008) Continuing the tradition of an internationally renowned leader in the hair care industry, RUSK introduces the art of hair product mixology at the International Salon & Spa Expo held in Long Beach, CA January 26 – 28, 2008. Not only will their full line of wet and dry hair products be on display in a state of the art exhibit, but experts will be on hand demonstrating the full line of products and styling tools available for purchase at the show. Take advantage of the expertise on hand, through education and demonstration learn the advantages of using a complete hair care line starting with shampoo & conditioner, incorporating color and tools, and ultimately the finishing products.
RUSK Designer Collection™ – A complete collection of styling and finishing products, RUSK Designer Collection™ has become the premier choice of products for hair stylists around the world. With the Designer Collection™, stylists are able to use innovative and imaginative techniques,manipulate the amount of body, texture, hold and control, both internally and externally, all the while leaving hair incredibly healthy and shiny!
RUSK Softwear™ Volumizing Shine Lotion – Flat, dull hair is about to be lifted and shined like never before with Rusk® Softwear™ Volumizing Shine Lotion, the latest innovation in the Designer Collection™ of professional styling products. Softwear™ is a heat-activated volumizing shine lotion that pumps hair full of volume and body, shine and control with light pliable hold. Softwear™ is also a perfect primer for any thermal styling tool, creating a protective barrier between the hair and the heat stress that is caused by daily use of heat appliances. The protection continues with sunscreen and UVA protection, plus humidity resistance, while the added benefits of Thermplex™ provide the body and control you want.
Softwear™ can be used alone or mixed into a special “cocktail” with any Rusk® foundation product. Whether you mix it or take it straight up, Softwear™ gives you volume, protection, control and shine without the weight!
RUSK Thickr™ – A unique system that adds thickness, strength, lift and texture, RUSK Thickr™ products work together to build body and thickness in every strand of hair. This complete system has a specific function for each product, targeting extremely fine, limp and lazy hair. Thickr™ shampoo is a unique blend of surfactants, pH adjusters and nutrients that gently cleanse the hair with a rich foam. Thickr™ conditioner contains strengthening agents to increase the thickness of the hair shaft and give a full bodied hair appearance. Naturally derived ingredients in Thermplexplus™ penetrate the hair fiber to deliver internal body and modifies the hair’s textural memory. These products work together to protect against the heat of styling tools, increase the body and texture of hair all while leaving hair silky smooth, shiny and healthy.
About RUSK
An internationally renowned leader in the hair care industry, RUSK is one of the only hair care companies to provide a full range of hair products, chemical services and electrical products. RUSK styling and finishing products allow stylists to use innovative and imaginative techniques to create everything from the latest runway looks to current street fashions.
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Email: jchilberg@ypublicrelations.com
