COCONUT CREEK, Fla. – ColorOn…Professional announces a partnership with
E’lan International to represent its instant eye shadow line to the national salon and spa trade, bringing the inventive application technology to E’lan’s product mix.
When Anne Miller, President of E’lan International and Eyelash Expert, met with Irina Losilevich, the inventor of colorOn’s patented technology and the company’s President and Creative Director, along with the firm’s CEO Edward Eberts, at the Americas Beauty Show, the three agreed their respective businesses were a great match: Two hot trends are better than one.
“Salons and spas are looking to stand out from the competition by offering unique, fashion-forward products and services,” notes Ms. Miller. “I knew the minute that I saw ColorOn that I had stumbled onto the ‘Next Big Thing’ in beauty! I have always loved sharing my hottest finds and this product has appeal not only as an add-on sale for thousands of lash extension professionals, it’s perfect for every woman. Beauty made simple — I love it!”
Ms. Miller will be the point of contact for independent sales representatives, as well as any salon or spa in the U.S. interested in carrying colorOn as part of its retail product offerings.
ColorOn, a South Florida-based company, debuted its eye shadow applicator line nationally last fall, six months after introducing the product at the NYC Makeup Show. Sales have steadily increased as salons and spas began selling the product, and beauty bloggers, glossy fashion magazines (In Style, Elle, Glamour and Cosmopolitan) and international television and print media took notice.
Sixteen years after patenting her idea, Irina saw her colorOn product hit the “big time” this award season with appearances in the gift lounge at the SAG Awards, in the gift bags for the performers and presenters at The GRAMMY Awards, and featured in a red-carpet segment on E! Entertainment Television preceding the Academy Awards.
After a very successful appearance on The Tyra Banks Show as one of her favorite spring items in a segment titled “Perfect Eye Shadow in Two Seconds,” it’s safe to say colorOn is one of the hottest makeup items in the country.
What Irina invented was a way to get ready to go in the blink of an eye shadow! The oval-shaped colorOn eye shadow appliqués feature the most diverse array of colors and designs, are hypo-allergenic, and made with pure minerals.
ColorOn can be applied generously for high impact or lightly for just a touch of beautiful color. In addition to the speed and ease of application, once you set the creamy, blendable shadow with the included setting powder, your colorOn makeup will wear all day and night without smudging or creasing. The result is nothing short of amazing:
Not every woman has a makeup artist on call, but now there’s no need – the makeup artistry is built right into all the colorOn products.
ColorOn…Professional products are manufactured in the U.S.A. by World Cosmetics, LLC, based in Coconut Creek, Florida. For more information about bringing colorOn…Professional products to your salon or spa, contact Anne Miller of E’Lan International LLC, 800.795.3526 or amiller@elanlash.com . To see the entire product line, visit the website at www.coloronpro.com.
E’lan Lashes is committed to providing the highest quality, professional grade products, and services available. For additional information, call (800) 795-ELAN (3526) or (952)465-6692 amiller@elanlash.com or visit the website at www.elanlash.com
Website:
Email: amiller@elanlash.com
