Dedicated Environment for Fast
Growing Spa and Wellness Market Includes
More Products, Services, and Education
Phoenix, AZ
(October 14, 2011) – Having always been more than simply a “hair show,” the
2012 International Salon & Spa Expo Long Beach (ISSE Long Beach) event continues
to build on the momentum of its popular EstheticsAmerica & Wellness Pavilion in
2012. Launched in 2011 at both ISSE Long Beach and ISSE Midwest, the
EstheticsAmerica & Wellness Pavilion provides a space dedicated to skincare
and wellness products, education, business, and hands-on training.
Spanning the Arena of the ISSE Long Beach show floor, the
EstheticsAmerica & Wellness Pavilion offers a more tranquil atmosphere so
education and training can take place uninterrupted by other segments of the
show.
Sponsored by
Repêchage and featuring many of the leading international and up-and-coming
skincare lines, attendees will be able to partake in an amazing range of
complimentary education and hands-on learning. CIDESCO USA certified educators
will also be on hand, giving professionals access to this prestigious training
and education.
“With the
addition of the EstheticsAmerica & Wellness Pavilion, I would highly encourage
skincare, spa and wellness professionals to attend ISSE Long Beach and take
advantage of the professional atmosphere and wide array of education offered,”
states Eric Horn, PBA Associate Executive Director.
Education
Highlights Include:
-
Sugaring
& Threading – Natural Wax Alternatives from Shobha®: Find
ways to effectively wax clients with these safe alternatives to traditional
methods. Jan. 29, 9:30 a.m. – 11:00 a.m. and Jan. 30, 10:00 a.m. – 11:30
a.m. -
Facial
Massage and Indirect High Frequency, including Viennese Massage. A
CIDESCO class taught by Lydia Sarfati reviews the classical movements of
massage and teaches how to choose the best method based on the client’s
needs and skin type. Jan. 28, 2:00 p.m. – 5:00 p.m. -
Red Face
& Rosacea: Possible Causes and Solutions. A CIDSECO class by Rebecca
Gadberry focuses on actual case studies on how to identify and help client’s
suffering from rosacea and other side effects. Jan. 30, 2:00 p.m. – 4:00
p.m. -
Smoothies, Squeezies & Stress:
Become More Beautiful From the Inside
Out. Registered Dietician Jill Fleming will teach how to improve your
look and easily lose excess body fat from the inside out. Jan. 29, 1:30 p.m.
– 3:00 p.m. and Jan. 30, 10:00 a.m. – 11:30 a.m. -
CIDSCO
Scientific Approach to Facial Analysis & Procedures: Demystifying Electrical
Skincare Equipment. Lydia Sarfati demonstrates how to properly identify
and analyze a client’s skin along with advanced esthetic techniques. Jan.
30, 10:00 a.m. – 1:00 p.m.
Admission to
the EstheticsAmerica & Wellness pavilion is included with expo ticket
purchase to both ISSE shows. (Certain CIDESCO USA education requires additional
investment.) For class schedules, ticket purchases, and additional information
regarding ISSE Long Beach (January 28 – 30, 2012) and ISSE Midwest (November 4 –
5, 2012 in Chicago), including travel and hotel assistance, please visit
probeauty.org/isse.
