PBA Releases Third Quarter 2012 Distributor Benchmarking Survey Results
Phoenix, AZ (November 15, 2012) – Providing valuable benchmarking data, developing trends and best practices for beauty distributors across North America, the Professional Beauty Association (PBA) recently released third quarter results from the PBA Quarterly Distributor Benchmarking Survey.
While overall sales were slower in third quarter 2012, when compared to first and second quarters, year-over-year results were positive for a majority of respondents. As broader trends continue to vary month-by-month based on the overall direction of the industry, distributors overall are experiencing growth and remain optimistic for the future.
“In spite of an industry-wide slowing in the third quarter, distribution still showed modest growth. Distributors also continued to add lines and stores and are anticipating a stronger fourth quarter,” said Steve Neumaier, president of Goldwell New York and chair of the PBA task force charged with managing the Quarterly Distributor Benchmarking Survey.
The Quarterly Survey includes information on five primary business sections: sales, product lines, stores, employees and education. The Survey is designed to provide beauty industry distributors of all sizes with valuable data to help benchmark their organization against others and be a useful tool in making important business decisions. Providing both quantitative and qualitative data, the PBA Quarterly Distributor Benchmarking Survey offers real-world information distributors need to succeed in today’s changing and challenging business environment.
Highlights from the Third Quarter 2012 PBA Quarterly Distributor Benchmarking Survey:
Of the distributors who reported a sales gain between the third quarters of 2011 and 2012, the median increase was 12 percent.
Nineteen percent of reporting distributors added a nail product line to their portfolio.
The nail category continues to be one of the fastest growing and most popular product segments.
“We are delighted to report that the number of distributors responding to the survey continues to grow each quarter. Many of our members find the content to be invaluable. The report not only allows them to benchmark their results against other independent distributors, it provides insight into upcoming trends and potential new revenue streams,” said Elizabeth Fantetti, PBA’s director of membership and association programs.
The PBA Quarterly Distributor Benchmarking Survey is complimentary to all responding distributors; $50 for non-responding PBA Distributor Members; and $79 for PBA Manufacturer Members. To participate in future surveys, get a copy of the current survey results or to learn more about membership in the Professional Beauty Association, call the PBA Membership team at 800.468.2274 or visit www.probeauty.org.
