New York, NY – June 23, 2013 – The Global Spa &
Wellness Summit (GSWS), the industry research and advocacy organization, today
announced that Sallie Fraenkel has been appointed executive vice president. In
the newly created position, Fraenkel will lead business development, marketing,
public relations, and event management for the GSWS and will be responsible for
helping to chart the future direction of the organization.
“We are
extremely excited that Sallie has joined the GSWS executive team,” said chairman
& CEO Susie Ellis. “ As the Summit continues its growth worldwide, her
exceptional background and expertise will be instrumental in expanding the
Summit’s mission and forging new partner relationships.”
Fraenkel brings
more than 20 years of marketing, partnership development, and operations
experience as well as a lifelong passion for wellness to the GSWS. She
previously served as chief marketing officer, COO, and executive vice president
of SpaFinder® Wellness. A globally recognized expert on spa and wellness, she is
a frequent speaker at industry events and has worked to connect the industry
with consumers seeking the benefits of wellbeing.
Prior to joining
SpaFinder Wellness, Sallie was senior vice president of Showtime Networks,
directing distribution and marketing of the network’s original programming. She
was also instrumental in creating merchandising and licensing strategies for
Showtime’s original series.
“I am thrilled to join the GSWS and look
forward to working closely with Susie Ellis and the board to chart the future
direction of the organization. There is so much potential for our industry to
expand, educate, and innovate, and I am privileged to be part of such a dynamic
group,” said Fraenkel.
Sallie is a graduate of Penn State University and
in 2004 was accorded a Distinguished Alumni Award. She is a member of the Board
of Trustees of the Maryland Institute College of Art.
To learn more about
the Summit, or to register to become a delegate to its upcoming conference in
New Delhi, India, visit: www.gsws.org.
About the Summit:
The Global Spa & Wellness Summit (GSWS) is an international organization
representing senior executives and leaders from over 40 countries, joined by a
common interest to drive economic development and understanding of the spa and
wellness industries. Delegates from diverse sectors, including hospitality,
tourism, health and wellness, beauty, finance, medical, real estate,
manufacturing, and technology, attend the organization’s annual Summit, which is
held in a different host country each year. After just seven years, the GSWS is
now considered the leading global research and educational resource for the $1.9
trillion spa and wellness industry. It is known for introducing major industry
initiatives such as SpaEvidence.com, the world’s first online portal to the
medical evidence behind common spa and wellness therapies. For more information,
visit
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