The Professional Beauty Association Calls on Beauty Professionals to
Participate in the 2014 CUT IT Phoenix, AZ (September 2014) –
October marks Domestic Violence Awareness month and highlights an issue
that continues to affect countless women, men and children on a daily
basis. The Professional Beauty Association’s (PBA) CUT IT OUT®: Salons
Against Domestic Abuse program is dedicated to mobilizing salon professionals
and others to fight the epidemic of domestic abuse in communities across
the United States by building awareness and training salon professionals
to recognize warning signs and safely refer clients, colleagues, friends
and family to local resources. PBA is calling on beauty professionals
and salons to support the CUT IT OUT® program by participating in the
Give the Power Back Drive. Aimed at raising awareness and funding to
stop domestic violence, salon professionals in particular have an
extraordinary opportunity to help.
CUT IT OUT® is a year-round effort that builds awareness by offering
complimentary training and display materials to salon professionals,
which enables them to recognize warning signs of abuse. The goal is to safely
and confidently help clients, colleagues, friends and family find local
resources for help. The Give the Power Back Drive is an opportunity for
salon owners and beauty professionals to host a fundraiser of their choice
during October to bring awareness to this growing epidemic. Fundraising
suggestions include donating tips, donating a percentage of sales,
donating a percentage of each service, and/or soliciting donations from clients.
PBA recommends participants donate 50 percent of the money raised to a
local domestic violence resource/shelter and 50 percent to CUT IT OUT®.
Those who cannot participate can still donate directly to CUT IT OUT®
throughout the year by visiting probeauty.org/cutitout.
To help beauty professionals and salons in their fundraising efforts,
CUT IT OUT® will provide a complimentary “marketing toolkit” upon
registration with a customizable press release, flyer and donation cards to help
market efforts to their clientele and the community. Complimentary CUT
IT OUT® posters and safety cards are also included, which can be
displayed in the salon and include the national domestic violence hotline number
for thoseaffected by domestic violence to call for help. As this is an
ongoing effort, CUT IT OUT® posters and safety cards can also be ordered
for free at any time during the year from the CUT IT OUT® website.
Participation is simple and can help save a life. To learn more and register,
visit probeauty.org/endabuse or email CUTITOUT@probeauty.org.
