Evergreen, CO – As part of a strategic rebranding effort, Osmosis Pür Medical
Skincare is proud to reveal the début of the company’s new design and messaging.
This re-energized brand platform represents the transformation Osmosis is
bringing to the skin care industry.
Osmosis’ skincare, color cosmetics, Osmosis MD and supplement lines will
share a cohesive look, unifying these collections to be a single brand. Each
bottle will showcase a clinical, yet luxurious feel and prominently display the
new Osmosis logo. Embodying the brand’s core values, this artwork will feature a
wave representing the layers of the skin, their natural flow, and subsequent
product penetration. This new logo is a key component of the rebranding as
Osmosis products work in the dermis through their unique delivery. All
formulations remain the same.
“I couldn’t be more proud of the new Osmosis Pür Medical Skincare.
Unifying the brand and simplifying our messaging were vital components of this
transformation,” explains founder and formulator Dr. Ben Johnson. “With a
renewed focus toward treating skin conditions at the source, we are able to
convey this philosophy better to clients. They now know Osmosis works
holistically to heal the source of skin conditions and when we heal the cause,
the results become permanent and true age reversal is inherent.”
In addition to new packaging, other developments include:
- Product
name changes: Restore Topical will now be called Rescue and Sheer Tint Primer is
now BB Cream Tinted Primer - New website
- New education classes on treating
the source of skin conditions such as Acne, Rosacea, Hyperpigmentation, and
Aging for maximum, permanent results. - New back bar, retail, and Colour items
- New displays
- Exclusive video content from creator Dr. Ben Johnson and
Artistic Director, Alejandro Falcon
“This process has taken almost 2 years,”
adds Robin McGee, President of Osmosis. “We have worked hard to make the
adjustments needed to illuminate the heart of Osmosis; the timeline was about
the journey and well worth the wait.”
