The 19th edition of Cosmoprof Asia, the region’s leading B2B beauty event,takes place from 12 November through14 November at the Hong KongConvention and Exhibition Centre. Exhibitors across six sectors – cosmetics and
toiletries, natural health, beauty salon, hair salon, nail andaccessories, pack and OEM – occupy 81,500 square meters of spacedemonstrating a 7% increase in size from last year.
The 3-day eventhosts a record 2,362 exhibitors (9% up from last year) from 42 countries andregions. About 24% are first-time exhibitors. 22 national/grouppavilions are hosted by Australia, Belgium, Brazil, Canada, China,
France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Poland, Singapore,Spain, Switzerland, the Taiwan region, Thailand, Turkey, UK, and theUSA. California is also represented for the first time with the California Trade
Alliance (CTA) bringing 12 companies showcasing color cosmetics, bodyand foot care products, brush and personal care products.
NEWFEATURES
This year’s show will include a number of new features:
‘Spot On Beauty’ – the new launchpad for innovative beauty brands in cosmetics,skincare, nail, hair and personal care. 146 brands from 17 countries andregions take part in 3,700 square metres at the Convention Hall. 70% are new exhibitors including Choi Fung Hong (Hong Kong), Black Paint – MyyukiCo., Ltd (Japan), INTERCOSMETICS srl (Italy) and the Lotus (Korea).
‘BOUTIQUE’- the first “Sampling Bar” charity programme launched in a beautyevent in Asia. Attendees to this exclusive “beauty shop” can receivetravel-sized product samples by 13 sponsoring exhibitors including Argan Oil Spray Treatment from Babyliss Pro (USA), Rejuvenation Eye Cream fromChristina (Israel), detangling brush from Tangle Angel (UK) and Lip Balmwith SPF 4 from Giffarine (Thailand).
For a donation of HKD100, attendeescan handpick seven samples with adorable wrapping in a personalised gift
box sponsored by HCP, the world-class contract manufacturer for cosmetics.All proceeds will benefit the Hong Kong Breast Cancer Foundation.
‘Prestige Avenue’ – an open lounge area within the Cosmetics & Toiletriessector for high-end and well established brand with targeteddistribution. Ten leading companies renowned for high quality products and services servicing the luxury market are exhibiting in this area. Thesebrands are perfect for high-end retail stores, salons and spas.
FOCUS ON NAIL Cosmoprof Asia 2014 also has a focus on
Nail andAccessories — a dedicated zone located at Grand Hall and Foyer presents124 companies representing the full spectrum from nail care to nail polish, andnail accessories to decorative tools.
The extensive productshowcase is further enlivened by “International Nail Days”, a 3-day programmeconnectingnail professionals and promoting knowledge exchange at theGrand Hall main stage. Japan and Korea are the spotlight countries thisyear.
On 12 November, Korean nail artists Park Na Yeong and
Kim Kyoung Ha will introduce the nail patterns and decorative parts that are mostpopular among K-Pop stars. On the same day,
Kinoshita Mihori, the director of
NPO – the Japanese Association of Nail Technicians – will reveal thelatest color trends, fashion and cosmetic treatments influenced byJapanese culture.
On 13 November, famous Korean nail bloggers Seo Mi-dae and
Yang Jae-Hee are connected to the audience virtually to demonstratetheir unique nail creations uncovering the hottest K-nail trends with plenty ofinspirations from original Korean fashion, beauty and culture.
Following the success in 2013, the Facebook contest “Like my Nails” is back. On13 November, the top ten winners with the highest number of “likes” fortheir flower-themed nail design will demonstrate, live, their creation at the Grand Hall main stage in front of professional operators andinternational buyers.
Finally, the Hong Kong Professional Nailist UnionCompetition, organised by the Hong Kong Professional Nailist Union, isthe not-to-be-missed appointment for the last day of the event, 14 November.
CONFERENCE AND SEMINARS
There is also a comprehensiveeducational programme at this year’s show. Back for the seventhconsecutive edition, the Cosmoprof Asia Spa Conference involves 16 leadingexperts to analyze the impact of new trends and the future of the spabusiness. Visitors to Cosmoprof Asia 2014 can explore the trends in thecosmetics market at the Focus on Trends session. Among the topics to bediscussed – research on beauty device for domestic use in China, Indonesia andThailand, the reciprocal influence between Asia and Europe in thedevelopment of new trends and products, and consumer habits in theworld.
The Focus on China forum allows visitors to understand differentcosmetic distribution channels in China, learn with examples how foreignbrands enter the China market, and the interaction between the Chinese beauty
industry and international brands.
Another Asian marketdeserving attention is Japan, the second largest in the world. Focus on Japanshows how the Japanese cosmetics market remains a huge opportunity forgrowth. In particular, the presentation will focus onthe growth ofnatural and organic products as a major trend of the Japanese market.
The 2014 edition of Cosmoprof Asia hosts, for the first time, a summit organisedby the Hong Kong Society of Cosmetic Chemists dedicated to newtechnologies and the impact on innovation, product safety and all other
aspects of cosmetic products.
COSMOPROF ASIA GOES MOBILE
CosmoprofAsia’s official mobile app – downloadable for free on either Apple or Androiddevices – allows visitors to navigate and source the latest exhibitioninformation including the special events schedule and speaker details.The exhibitor listing offers a quick search tool, while features such as MyAgenda will act as personal diary and enable visitors to plan their timeeffectively. The alerts feature will stream live updates and news during the
course of the event.
Cosmoprof Asia is organised by Cosmoprof AsiaLtd, a joint venture between UBM Asia Ltd and BolognaFiereGroup.
About BolognaFiere Group
www.bolognafiere.itBolognaFiereGroup, the world’s leading trade show organiser in the cosmetics, fashion,architecture and building, art and culture sectors, features more than80 domestic and international exhibitions in its portfolio. SoGeCos
S.p.A., as organiser of Cosmoprof Worldwide Bologna (established 1967), the mostimportant beauty meeting point in the world, which will take place inBologna in March 2015 alongside Cosmopack (Cosmoprof 20-23 March,
Cosmopack 19-22 March), is privileged to work with the beauty industry in fivecontinents and monitor new emerging markets wherever there is a demandfor cosmetic products. The international platform offered by Cosmoprof,with its events in Hong Kong (established 1996) and Las Vegas (established2003), provides a truly global marketplace for the beauty industry wherebrands can find success.About UBM Asia Ltd
www.ubmasia.com
Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia’sleading exhibition organiser and the biggest commercial organiser inmainland China, India and Malaysia. Established with its headquarters in Hong
Kong and subsidiary companies across Asia and in the US, UBM Asia has astrong global network of 30 offices and 1,300 staff in 24 major cities.We operate in 20 market sectors with 230 exhibitions and conferences, 23 trade
publications, 20 online products for over 1,000,000 quality exhibitors,visitors, conference delegates, advertisers and subscribers from allover the world.
