ISSE Long Beach Brings the Best of Beauty to Southern California
Phoenix, AZ (January 29, 2015) – Produced by the
Professional Beauty Association (PBA), the 2015 International Salon and Spa Expo
Long Beach (ISSE) continues to be the West Coast’s largest and most influential
beauty event. Reaching record attendance, ISSE Long Beach 2015 welcomed an
energetic crowd of nearly 43,500 beauty professionals from around the world. PBA
has set out to evolve ISSE Long Beach beyond the traditional “hair show” and
become the industry’s most complete beauty event for professional hair, nails,
cosmetics, esthetics, wellness, massage and advanced education.
ISSE
Long Beach is known for its diverse exhibitor base and 2015 was no exception.
Known as the launch pad for new beauty products and services, this year’s event
featured more than 379 exhibiting companies promoting 420 beauty brands. Ranging
from international beauty leaders to indie trendsetters, exhibiting brands
included Amika, CAILYN Cosmetics, Enzo Milano, Gelish, Johnny B Hair Care,
LightStim, Matrix, OPI Products Inc., Sexy Hair Concepts, Vidal Sassoon, and
Zotos International. Corporate event sponsor, Beauty Systems Group, continued
their support in the ticket selling process and participate on the exhibit
floor. Additionally, with SalonCentric returning to the event as a corporate
show sponsor, ticket seller and exhibit floor participant, ISSE Long Beach was
able to secure eight companies that had not exhibited in five years or more.
ISSE Long Beach 2015 Show Highlights
New Blogger Cafe: New for 2015, ISSE was proud to launch the first ever Blogger
Cafe. This new program united exhibitors with top online beauty influencers in a
designated area on the show floor. Exhibitors could schedule one-on-one meetings
with the participating influencers to discuss their latest and greatest brands.
These beauty influencers also voted to determine the winners of the ISSE “Best
Of” awards. Featured beauty influencers included Aquahearts Obsession,
BangStyle, Beauty Frosting, Creative Age Publications, The Fabulous File, The
Hair Nerds, LA-Story and Romy Raves. Attendees also had the chance to win the
same VIP gift bag (valued at $1,000) distributed to the beauty influencers
filled with the latest professional tools and products found on the show floor.
ISSE “Best Of” Awards: All exhibiting brands were eligible and judged by the
beauty influencers who participated in the Blogger Cafe. After touring the show
floor and selecting their favorite products, these influencers voted on the top
five nominated products in each category. Winning brands include:
Hair – Best
New Product: Glam Palm Simple Touch Flat Iron; Best Established Product: Color
Wow Root Cover Up
Skin – Best New Product: Glycelene Rejuvenation Cream; Best
Established Product: Daily Concepts Konjac Sponges
Nails – Best New Product:
Caption by Young Nails; Best Established Product: MoYou Nail Stamping Kits
Best of Show: Daily Concepts Konjac Sponges
First Annual Southern California
Beauty Career Fair: PBA was proud to host the first annual Southern California
Beauty Career Fair at ISSE Long Beach 2015. Show attendees and beauty
professionals could speak one-on-one with representatives from beauty companies
and salons/spas about available job opportunities on Monday, January 26 in the
Long Beach Convention Center. The Fair was also open to the public and free to
attend. Participating companies included Dry Bar, Eighteen Eight Fine Men’s
Salons, jcp salon and Polished Perfect.
The Nail Spot and Cut, Color &
Style Stage: Designed for nail professionals, The Nail Spot featured creative
and technical education, Nailpro nail competitions, nail artistry and more. Nail
professionals looking to enhance their knowledge, creativity and skills, found
it at The Nail Spot. The new Cut, Color & Style stage featured the most sought
after styles from top industry experts. Nick Arrojo, Keune, Michael O’Rourke and
others unveiled innovative techniques and applications from the basics to the
unique.
EstheticsAmerica & Wellness Pavilion: ISSE Long Beach 2015 saw
the continued expansion of its increasingly popular EstheticsAmerica & Wellness
Pavilion, which provides a dedicated environment for skin care, cosmetics,
massage, wellness, and the latest in treatments and education for these rapidly
expanding segments of the beauty industry. CIDESCO Section USA education was
again offered in 2015 and continues to be a desirable option for many esthetic
professionals looking to continue their education. PBA aims to continue the
growth of the Pavilion in 2016 with even more esthetic and wellness brands and
classes.
Sally Beauty Bus: The Sally Beauty Mobile Nail Studio visited
ISSE Long Beach on Sunday, January 25. This beauty bus showcased the new Nail
Studio that will be in all 3,000 Sally Beauty stores in the U.S. and Canada. The
Nail Studio featured 750 polishes from OPI, China Glaze, FingerPaints, Orly and
others. Attendees could select from the polishes on display and enjoy mini
manicures throughout the day.
PBA Scholarship Presentations: Cosmetology
students and licensed professionals also benefited from generous donations at
this year’s show. PBA’s Sally Beauty Scholarship Fund presented a $10,000 by Jan
Roberts, director of corporate communications for Sally Beauty. As a long-time
supporter of industry education, Sally Beauty is invested in maintaining the
integrity of the professional beauty industry.
The 2014 Minerva Beauty
Cosmetology Scholarship winners were also honored at ISSE Long Beach. Earlier
last year, Minerva Beauty awarded five $1,000 scholarships to students currently
enrolled in an accredited cosmetology program. These winners were also honored
at the scholarship presentation by Matt Beck and Martino Cartier, two of the top
educators in the industry, on behalf of Minerva Beauty.
PBA Beauty Bar:
The PBA Beauty Bar provided attendees with the opportunity to hand pick five
deluxe product samples from select beauty brands in exchange for a donation to
the PBA CUT IT OUT® Program. This initiative raised approximately $4,000 for CUT
IT OUT®, a program dedicated to fight the epidemic of domestic abuse in
communities across the U.S. by building awareness and training salon
professionals to recognize warning signs and safely refer clients, colleagues,
friends and family to local resources. The PBA Beauty Bar is just one of PBA’s
charitable program that gives back to the professional beauty industry.
Barber Brawl Competitions: Due to the overwhelming success from last year, PBA
was proud to host Major League Barber’s Hot Hands Barber Brawl competitions at
ISSE Long Beach 2015. This year’s competitions kicked off with a Barber Summit
where leading barbers and manufacturers shared the ins and outs of the industry.
The competitions took place on Sunday, January 25 and over forty competitors
competed in various categories. For a complete list of winners, please visit
probeauty.org/competitions/isselb/.
ISSE Hairstyling Competitions: ISSE
Long Beach brought back its Hairstyling Competitions in 2015. Open to students
and licensed professionals, the hair competitions allowed individuals to show
off their skills and add to their portfolio. The competitions took place on
Monday, January 26, and over forty competitors competed in either the senior or
junior categories for Long Hair Bridal and Avant Garde – inspired by the North
American Hairstyling Awards (NAHA). For a complete list of winners, please visit
probeauty.org/competitions/isselb/.
Try-outs for OMC Hairworld 2016: New
this year, tryouts for a chance to be on Team USA at OMC Hairworld 2016 in
Seoul, Korea were held in conjunction with the ISSE Long Beach Hairstyling
Competitions. The U.S. will be represented by four teams in 2016: Senior Ladies’
Technical, Senior Ladies’ Fashion, Junior Ladies’ Technical and Junior Ladies’
Fashion. OMC categories were open to all contestants. Competitors had to compete
in both technical categories or both fashion categories to be eligible for the
Team USA try-out. Ben de Cordova won both the technical creative and Hair by
Night categories and will be taking the fourth and final spot in the Senior
Ladies’ Technical Team.
Nail Competitions: The Nailpro Nail
Competitions, sponsored by Nailpro Magazine, featured eighty new and seasoned
entrants in various categories. For a complete list of winners, please visit
probeauty.org/competitions/isselb/.
Ted Gibson, celebrity hairstylist, at
ISSE Long Beach 2015.
Education and Stage Presentations: ISSE Long Beach 2015
featured some of the biggest names in the industry. Attendees saw presentations
from Ted Gibson, Beth Minardi, Ammon Carver, Lydia Sarfati, Adam Tran, and more.
With three main stages to choose from, including Center Stage and the NAHA Stage
and the new Cut, Color & Style Stage, ISSE Long Beach 2015 also featured more
than 150 complimentary education sessions. Spanning all three days of the event,
classes covered all aspects of hair, nails, makeup, skincare and wellness.
Attendees could create a personalized schedule of professional sessions in hair,
nails, skin and business, including a lineup of Hands-On Workshops, CIDESCO
Section USA, and Student and Early Professional classes.
NAHA Stage: The
North American Hairstyling Awards (NAHA) continues to be the industry’s premier
photographic hairstyling competition and awards ceremony. The NAHA Stage
featured past NAHA winners and multi-category finalists in an intimate setting
where attendees learned up close and personal from some of the industry’s
biggest stars on how to take a winning NAHA collection from concept through
submission. Presenters included Steve Elias, Charlie Price, Nicholas French and
Chrystofer Benson.
Hairbrained Teach In and Meet Up: Following the show
on Sunday, January 25, attendees were invited to attend the first ever
Hairbrained Teach In inside the Long Beach Convention Center. This event brought
together some of Hairbrained’s most talented artists who shared their knowledge
and passion with those in attendance. Afterwards, attendees mingled with peers
during the official Hairbrained Meet Up.
Night Out Party: Exclusively for
ISSE Long Beach attendees and exhibitors, PBA’s annual Night Out Party was a
huge success this year. To carry on the excitement of the day, beauty
professionals came together to mingle with fellow beauty enthusiasts and danced
the night away. As part of the festivities, Ted Gibson, celebrity hairstylist
and ISSE educator, also held a meet-and-greet photo opportunity with the
attendees and announced the ISSE Long Beach 2015 “Best Of Show” winner, Daily
Concepts Konjac Sponges.
Best of Booth Awards: Many companies launched
new and/or expanded booths at the 2015 event. From layout and signage updates to
complete makeovers, firms invested in their image. Launched in 2011, ISSE Long
Beach awards top honors for winners in each category. Booths were judged by
industry and non-industry peers on corporate branding, product presentation,
exhibit personnel and booth design. Winning booths include:
Best
Island/Peninsula Booth: MINDBODY(first place) | Millennium (second place) |
BarBar (third place)
Best Island Booth: Uberliss (first place) | Brazilian
Blowout (second place) | Sexy Hair (third place)
Best Linear Booth: Viviscal
Professional (first place) | STX (second place) | Salon Booker (third place)
PBA Member Perks: PBA members enjoyed VIP perks at ISSE Long Beach. From
discounts on expo tickets and paid education to exclusive access to the PBA
Member Lounge and extra savings on the show floor through PBA’s Member-to-Member
Program.
Next year’s International Salon & Spa Expo will take place
January 30 – February 1, 2016 at the Long Beach Convention Center. ISSE Long
Beach is open to licensed salon/spa professionals, cosmetology students and
instructors only. To maintain aprofessional atmosphere, attendees must present
proof of license and a valid photo ID. For additional information and photos
from ISSE Long Beach and updates on next year’s show, please visit
probeauty.org/isse.
