GlyMed Plus Launches New Website
March 5, 2015 Provo, Utah–GlyMed Plus launched an upgraded website that has been developed with the consumer in mind. The new site features greater ease of navigation for first time visitors and allows returning guests to make the most of their online experience. From the moment you type in the URL for www.glymedplus.com you notice the changes that have been implemented on the redesigned website. When you enter the site you are greeted by warm, yet elegant graphics that add to the clean design and ease of use for the visitor. Taking notice of such brands as Chanel and Revlon, the GlyMed Plus marketing team devoted hundreds of hours to developing a brand image that spans across each touch point of the company. From the sophisticated advertising messages that draw in audiences, to last years rebranding of more than 100 product containers and packaging cartons, GlyMed Plus has increased brand awareness with its approach to the simple and sophisticated. “Naturally, the changes we planned for the website had to fall inline with the branding that we have established.” Said, Paul Cuthbert, Marketing Director at GlyMed Plus. “When it comes to branding, we are setting the standard for the industry. Why follow, when you can lead?” He continued.
Consumer Driven Content
The work of rebranding the website required a focused group effort. Including the contributions from GlyMed Plus National Educators Sara Lewis, LME and Jenn Paris, LME. Responsible for writing the content for the new site, the education team brought more personal attention to the words that appear on each page. Content is where GlyMed Plus stands out from the competition. For example, when you read about the differences between pharmaceutical and cosmetic ingredients in products, you will begin to understand how GlyMed Plus delivers visible results to the millions of women and men who truly want to have younger acting skin for a lifetime. Other upgrades to the website include an easy to search navigation tool that directs users to the products that they are interested in. However, GlyMed Plus does not sell directly to the consumer, so it became necessary for the developers to create a front-end consumer driven site, as well as a back-end information and educational resource for current GlyMed Plus clients. The finished website is a beautiful piece of technological engineering that offers visitors a comprehensive overview of the company, its CEO, class and event schedules, and the various product offerings that stand apart from the stiff competition within the skin care industry.
Building The GlyMed Plus Brand
The ideas for branding the website stems from the current marketing strategy that GlyMed Plus employs. “When it came to designing the website, we wanted to maintain brand continuity by developing a clean elegant aesthetic for the site. I believe the creative team accomplished that mission through the use of motion graphics that help bring the website to life,” stated, Mr. Cuthbert. “To make the website easy for everyone to navigate, the decision to keep the links simple and add drop-down menus was made,” Mr. Cuthbert continues. The website provides information that current and future clients of the company will find equally valuable, allowing visitors to gather facts related to each GlyMed Plus skin care line and each individual product in addition to presenting an informative look into the advanced training courses that are available through the GlyMed Plus Institute of Skin Science.
There’s Skincare, And Then There’s GlyMed Plus
The better educated an individual is, the greater the likelihood the person has of recognizing what everyone who already uses GlyMed Plus products know—that GlyMed Plus products deliver results! Whether treating a skin condition such as acne, Rosacea, hyperpigmentation, or wrinkles and fine lines, GlyMed Plus provides solutions for women and men of all ages and skin types. Understanding that no two people have the same requirements from their daily skin care regimen, GlyMed Plus does not sell directly to the public. However, licensed skin care professionals, such as estheticians and medical practitioners can order both retail and backbar products through the website once they have a registered user account. To help differentiate the spa owners, students of esthetics, and practicing licensed professionals from general consumers, the web development team has built an easy to use set of registration forms into the new site. If a consumer is looking to purchase GlyMed Plus products without going through a skin care professional, they will be referred to authorized GlyMed Plus retailers after entering some information about themselves into the website. For those who are licensed to practice within the skin care industry, ordering online has been simplified, making it easier to search for specific products and add them to a shopping cart before checking out.
Brand Consistency: Tying It All Together
With the visible changes to the website and the technology that governs the coding of the updated URL, GlyMed Plus has delivered an on-brand site that delivers a greater user experience than anything the company previously hosted online. “The development team worked tirelessly on the project, delivering a website that offers what are clients are looking for,” said, GlyMed Plus Marketing Director, Paul Cuthbert. “The end result of the eight month project brought together the talents of the marketing, education, sales, and executive management team for a collaborated product that everyone at GlyMed Plus is proud of.” The goal of tying together all of the branding with a consistent message that reaches across digital, print, tradeshow, and broadcast marketing channels has been achieved with the launch of the new GlyMed Plus website. Over the past two-years GlyMed Plus has streamlined it’s branding through crafted advertising messages, packaging designs, and tradeshow presentation. The launch of www.glymedplus.com enhances the image the company presents to the world and ties each marketing component together. Future enhancements to the website will be added to make the user experience even better as GlyMed Plus increases its online marketing effort with on-demand product video segments and access to quarterly video webinars.
For more information about GlyMed Plus, visit our website at www.glymedplus.com, call us at 1-800-676-9667 to speak with one of our friendly licensed master estheticians, or send an email to support@glymedplus.com.
