The integrated program will be curated by global beauty media group love, Aunt Bonnie
New York, NY (March 10 , 2015) – In an ongoing commitment to forward-thinking industry trends, Cosmoprof North America (CPNA) has announced it will debut its first-ever multicultural program, Tones of Beauty, at its upcoming annual event, scheduled to take place July 12-14, 2015 at Mandalay Bay Convention Center in Las Vegas. The program serves to showcase a select group of coveted and innovative multicultural brands across five distinct categories: skin, hair, cosmetics, fragrance, and lifestyle. The 10 selected companies represented will also cover the retail gamut from small indie brands to ever-growing power brands. To ensure successful program implementation and brand selection, CPNA has partnered with renowned global beauty media group love, Aunt Bonnie, whose Founder & CEO Corey Huggins is personally curating the program.
love, Aunt Bonnie is driving the polyethnic beauty conversation by offering integrated digital campaigns to both emerging and established brands aiming to make a mark among multicultural consumers. Huggins capitalized on his collective marketing and brand management background to launch love, Aunt Bonnie and has since charted strategic direction for Maybelline, Black Opal, and PhytoSpecific, to name a few. His reputation as the “Beauty Godmother” among brands seeking to connect with the Black and Brown beauty markets made his organization the first choice to lead CPNA’s Tones of Beauty debut.
“I’m very excited to introduce a handful of game-changing multicultural beauty brands that have been long deserving of Cosmoprof North America’s expansive platform of leading industry players. Polyethnic consumers are eager to embrace beauty brands that recognize their individuality and offer a more customized solution to their range of needs. Combining the expertise of love, Aunt Bonnie with Cosmoprof North America is a match made in beauty heaven. We have been a vocal advocate for growth in the multicultural beauty space since our inception and are thrilled to be instrumental in what I hope is a turn in the industry toward celebrating all tones of beauty,” says Huggins.
Not only is CPNA setting the stage upon which alternative and mass retailers alike will become educated on the Tones of Beauty brands, but a group of multicultural digital influencers will also create live brand and consumer interactions throughout the course of the event. Additionally, love, Aunt Bonnie will utilize its Bonnie Box program to distribute to its members a one-time beauty sample box comprised of hero products from each of the 10 exhibiting brands.
Tones of Beauty was spearheaded by Daniela Ciocan, Marketing Director, CPNA, whose decade of success in the launch of innovative programs at Cosmoprof North America has resulted in global industry accolades. This year’s trade show is expected to welcome more than 946 exhibitors from 40 countries with expected attendance of more than 27,000 industry professionals from 101 countries. Tones of Beauty was inspired by Ciocan’s market observations and fervor to ensure CPNA continues to meet growing beauty demands. While many multicultural brands exhibit at CPNA, this is the first time the organizers have created and exclusive section dedicated solely to the industry.
“We pride ourselves on our ability to stay ahead of the curve and to transfer our in-depth knowledge of market projections to new programs that keep our industry competitive,” said Ciocan. “We are thrilled to collaborate with love, Aunt Bonnie to debut Tones of Beauty and look forward to a successful event this year and beyond.”
Cosmoprof North America will take place July 12-14, 2015 at Mandalay Bay Convention Center in Las Vegas, NV. Registration to attend will open in April. For registration and show updates, please visit www.cosmoprofnorthamerica.com. For additional inquires, please email cpna@cosmoprofnorthamerica.com or call 702-558-8460. To learn more about Corey Huggins and love, Aunt Bonnie, please visit www.loveauntbonnie.com.
ABOUT COSMOPROF NORTH AMERICA Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof. With 946 exhibiting companies from 40 countries and over 22,000 attendees from 101 countries worldwide, CPNA is the largest event of its kind in the Americas. The next edition will be held Sunday, July 12th to Tuesday, July 14th, 2015 at Mandalay Bay Convention Center in Las Vegas, NV. For more information, please visit www.cosmoprofnorthamerica.com.
Organizer: Cosmoprof North America is organized by North American BeautyEvents LLC, a joint-venture company between BolognaFiere Group and the Professional Beauty Association.
BolognaFiere Group, the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international. SoGeCos s.p.a., a company of BolognaFiere Group, is the organizer of Cosmoprof, an international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003).
The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.
ABOUT LOVE, AUNT BONNIE
love, Aunt Bonnie is a global beauty media group connecting brands with the multicultural audience. It provides the exclusive limited edition Bonnie Box and contextualizes that experience with everything from data mining to editorial coverage. Singularly focused on the Black and Brown markets, love, Aunt Bonnie is the modern day “Beauty Godmother” that serves to guide women in their journey towards “knowing their beauty.” For more information, please visit www.loveauntbonnie.com
