Milan, 10 February 2016 – Insights on market trends, conferences and events in support of the different aspects of the international world of beauty: Cosmetica Italia confirms its partnership with BolognaFiere-Cosmoprof at the 49th edition of Cosmoprof Worldwide Bologna.
The opening day of Cosmoprof Worldwide Bologna 2016 will be characterized by the staging of the international conference, supported by the Technical-Regulatory department of Cosmetica Italia. From reason to feeling: the languages of cosmetics: this is the title of the event that, on Friday 18th March, at the Palazzo Congressi (9.30 am / 1.30 pm), will be offering a number of reflections on the various languages used in cosmetics-related communications. From scientific rigour and accuracy to beauty ideals, communications in the cosmetic field are continually evolving, and reflect the changes in our society.
In addition, the Cosmetica Italia Statistics Department will be coordinating a number of different sessions, focused on analyzing economic data for the industry. “Alongside the now customary presentation of Cosmetics by number and Mintel’s contribution, exploring the main trends in the sector – commented Gian Andrea Positano, Head of the Cosmetica Italia Statistics Dept. – input from a number of other partners such as Amazon and Netcomm will allow us to analyze the impact of web and digital tools on the dynamics of the industry. ” Furthermore, among the various areas of focus for individual channels, the Herbalist’s Cosmetics Trade Group will be organizing a conference entitled Worldwide consumer of naturally derived cosmetics, with the assistance of the Statistics Department and Alias, due to take place on Saturday 19th March (10.30 am – Cosmetica Italia Lounge)
Camera Italiana dell’Acconciatura (Italian Chamber of Hairdressing) will also be present at the event, with the Hair Ring area reserved for young hairdressers under the age of 25, as well as the conference on The evolution of the hairdressing profession: synergies between numbers, training, standards and trends, which will be held on Monday 21st March at 11 am (Cosmetica Italia Lounge). The Barber Show is new to the event this year, and will see a selection of excellent hairdressers under the age of 30 exhibiting their skills (Monday 21st March in the Hair Ring).
“In 2015 we recorded a record figure for the trade balance in the sector, which exceeded 1,900 million Euros, largely thanks to the steady growth in exports (nearly 3,700 million Euros) which represents a increase of 10.5% compared to 2014 – revealed Fabio Rossello, President of Cosmetica Italia – the high level of competitiveness demonstrated by Italian companies (the total turnover of the sector in 2015 exceeded 9.7 million Euros) is a direct result of their skill in intercepting and interpreting market trends: from trends relating to new products (for example, the explosion of multifunctional cosmetics) to the recognition of major consumer clusters such as the millennials and the ability to tap into the new possibilities offered by digital tools and social networks”.
Website: www.cosmeticaitalia.it
Email: cosmeticaitalia@cosmeticaitalia.it
