Black Friday – Small Business Saturday – Cyber Monday
There is no bigger time of the year for retail and service based business like Day Spas or Medical Spas than the final few weeks of the year. They are an opportunity to drive business, increase sales, and pump up your profits. The dollars that you earn in the fun and festive days of November and December will help your day spa or medical spa thrive in the cold and dreary January and February days.
If you’re going to attend the International Esthetics and Spa Conference in Florida on November 15th and 16th, you can enjoy the SpaTrends Discount Partner Program with our list of approved vendors to help you build your retail offerings that will make your November and December shopping days a success.
Company / Booth Number
Audrey Morris Cosmetics & Skin Care Int., Inc. #813
Beauty Image #712
BelleCore LLC #425
Bio Jouvance #108
Cailyn Cosmetics #1103
Circadia by Dr. Pugliese #917
ClearChoice® #706
Éminence Organic Skin Care #517
Fibreluxe Lashes, Fiber Mascara #402
GlyMed Plus / Advanced Aesthetics, Inc. #223
Grande Naturals, LLC #1002
Hale Cosmeceuticals #432
Kryolan Professional Make Up #1023
LightStim #429
Mena Cosmetics etre belle #124
Monique Mathieu LLC #830
Pibbs Industry #805
Rena Levi Skincare #533
Skin Accents, Inc. #907
Tei Spa Essentials #1022
Fallene Ltd. / TIZO #1006
It used to be that small businesses all fought for holiday shopping dollars on the traditional Black Friday. It’s been touted as the busiest shopping day of the year. However, technology has fostered a great shift in traditional holiday consumer shopping behaviors.
Black Friday
Traditionally, this was a day that shoppers rushed to the mall to begin their holiday shopping. Consumer behavior has shifted slightly and Black Friday tends to be focused on big box stores that have massive advertising budgets and mass market buying power. However, every small business should still create some type of promotional opportunity for their customers on Black Friday to leverage the special shopping days of the symbolic beginning of the holiday shopping season.
Small Business Saturday
This day emerged in reaction to the large, big box store corporate take over of Black Friday – the new shopping day is Small Business Saturday. Small Business Saturday has become a national day where consumers are encouraged to head to their local small business and shop with them in order to help support their local economy. Creating an in-spa promotion where your clients can purchase skin and body care products, make up, nail care products, and gift items is a great strategy to leverage this new shopping day.
Cyber Monday
This shopping day organically appeared a few years ago during the economic analysis of Black Friday sales. Economic experts noticed a dip in Black Friday sales that was offset by a massive spike in online shopping that took place on the Monday after Thanksgiving. Running a special promotion that is available to your online shoppers on your spa products or gift cards is the only way to leverage this shopping day.
If you decide that you want to have a promotion for one or all three of these special shopping days, you will need inventory to sell. There is no better way get all of your needs met than to enjoy the SpaTrends Discount Partner Program.
Be sure to ask for it anytime you’re shopping for your wholesale spa products, equipment or services either at the IECSC show in Florida or online anytime at www.SpaTrends.com.
Happy Holiday Shopping!
