by Barry Eichner, spa industry expertSpring has sprung! It’s warmer outdoors. The sun is shining. Your spa clients are looking to shed their winter layers. There’s a freshness and lightness to spring – as evidenced in beautiful styles on the pages of all of the fashion magazines. Every spring edition shows short skirts, bare arms and lots of swimwear. The age-old question … [Read more...]
SpaTrends Partner Discounts at ICES in Philly
Hundreds of Spa owners are on their way to Philadelphia this weekend to converge at the International Congress for Esthetics and Spa. With so many vendors, booths, demonstrations, and lectures to choose from we recommend developing your plan of attack in advance to get the most of this energizing trade show! We've provided a list of our recommended booths to stop by on your … [Read more...]
Get Results with 12 Active Eye Products
Anyone over 40 can tell you the day it happened. The day they looked into the mirror and saw signs of crow’s feet for the first time. Estheticians and spa directors know the first signs of aging on many, tend to be fine lines and wrinkles around the eyes.The more savvy skin care professionals and spa owners are sure to have a go-to product that will give their customers … [Read more...]
Get Serious About Skincare at Face & Body and American Beauty Show
Fact: Skincare is a multi-billion dollar a year industry. Question: Is your spa maximizing its skincare business? Yes, its true massage tends to be the most popular spa treatment. But --your spa clients are coming to your business because they know and trust you and enjoy the experience. It’s a “no-brainer”, to try and leverage those massage clients, so be sure to … [Read more...]
Spring Savings Guide To Shopping At IECSC & IBS
Spring is the season of beauty, the season of growth and renewal. It’s when the world seems to wake up, open up and begin to grow. Spa and salon clients come out of their long winter hibernation and look to refresh and renew their skin care routine, their make up colors and their hair styles. Every major fashion magazine will be showing new color palettes for make up and … [Read more...]
