Anyone over 40 can tell you the day it happened. The day they looked into the mirror and saw signs of crow’s feet for the first time. Estheticians and spa directors know the first signs of aging on many, tend to be fine lines and wrinkles around the eyes.The more savvy skin care professionals and spa owners are sure to have a go-to product that will give their customers … [Read more...]
Get Serious About Skincare at Face & Body and American Beauty Show
Fact: Skincare is a multi-billion dollar a year industry. Question: Is your spa maximizing its skincare business? Yes, its true massage tends to be the most popular spa treatment. But --your spa clients are coming to your business because they know and trust you and enjoy the experience. It’s a “no-brainer”, to try and leverage those massage clients, so be sure to … [Read more...]
Spring Savings Guide To Shopping At IECSC & IBS
Spring is the season of beauty, the season of growth and renewal. It’s when the world seems to wake up, open up and begin to grow. Spa and salon clients come out of their long winter hibernation and look to refresh and renew their skin care routine, their make up colors and their hair styles. Every major fashion magazine will be showing new color palettes for make up and … [Read more...]
12 Eye Creams Women Crave
In the harsh cold winter months the skin takes a beating. The cold dry air literally sucks moisture out of the skin unless it’s properly hydrated and protected. Skin that isn’t properly hydrated will begin to sag and loose luminosity. Dry skin is also more prone to fine lines & wrinkles.The cold, dry, winter air hits the delicate tissue around the eyes even harder because … [Read more...]
Grow Spa Revenues This Valentine’s Day
Little red hearts begin to appear everywhere in late January, the inevitable onset of Valentine’s Day. Hearts, candy, flowers and Valentine cards begin to show themselves in stores, and in advertisements on a daily basis. Your spa clients will expect to see some type of promotion for Valentine’s Day, so stay ahead of the game and strategize a Valentine’s Day Promotion. Often … [Read more...]
