(Woodland Hills, California) Pravana has really upped the ante in the color category. This time it’s the release of their newest shade of ChromaSilk Vivids hair color – Wild Orchids – a shade as exotic and untamed as its namesake. This bold and brilliant color features a proprietary low-ammonia formula, with a trademarked blend of human hair keratin amino acids and pure silk protein to provide protection, added strength and unparalleled shine to all types of hair.
As with all ChromaSilk Vivids shades, the color intensity of Wild Orchid comes from hydrolyzed silk amino acids and their affinity to adhere to the hair fiber – which act as “carrying agents” to deliver unmatched vibrancy and longevity by driving color deep into the hair. The results are beyond extraordinary, with a color outcome that is truly phenomenal – bold, original, audacious and unafraid.
Pravana’s President, Steve Goddard, agrees, “It’s difficult to be modest about our ChromaSilk Vivids colors. They’re brilliant in the true sense of the word – bright, clever, scintillating. They’re for the wearer that’s unconventional, uncompromising and who marches boldly to her own beat.” As with each of the ChromaSilk Vivids, wearers of Wild Orchids will usher in a new era of the avant-garde, and the here and now. ChromaSilk Vivids are also available in dazzling hues of: orange, silver, yellow, red, pink, magenta, violet, green and blue.
PRAVANA NATURCEUTICALS is a unique hybrid that combines the power of nature with the technological innovation to create a new professional hair care standard. It’s proprietary Naturceutical Complex utilizes nine Meso-American botanicals that nourish and promote hair’s health and wellness and three advanced hydrolyzed proteins to increase strength, elasticity and shine. Formulas contain silk proteins, human hair keratin, and wheat proteins. There are zero phthalates, and absolutely no animal by-product ingredients. Shampoos are sulfate-free and sulfite-free. All products are free of MEA and DEA and meet the strictest environmental regulations. PRAVANA, from the ancient Sanskrit, means the source of all things. Pravana.com 886-883-7094