Suracell’s Italian partner, DNA Research, officially launches Suracell Italy;
other key international markets expected to open soon
South Orange, NJ (February 28, 2008) Suracell, Inc. (www.suracell.com), the leading provider of genetically directed, personalized age management programs, announces the launch of the first in a series of worldwide partnerships to bring its cutting edge programs to the international audience. DNA Research, an Italian company built on a platform of unique healthy aging products and services, is the first of Suracell’s international partners to commercialize the Suracell program. The official launch was on February 15, 2008 by DNA Research. The direct web site is http://www.dnaresearch.it/suracell.html. Suracell’s program is designed to assess personal genetic characteristics, monitor key biomarkers and provide personalized nutritional support for healthy aging.
The preoccupation with healthy aging and the role of personal DNA characteristics in the aging process continues to explode on a global basis as more and more baby boomers reach 50 and generation Xers reach their mid 30’s, says Bernie Landes, Chairman and CEO of Suracell. With a current world anti-aging market exceeding $100 billion and growing rapidly, Suracell sees a bright future ahead, both domestically and internationally.
Italy is one of the worldwide centers for beauty and fashion, so this is a natural launch point for the international commercial introduction of Suracell’s unique personal genetic health platform, adds Landes. With agreements nearing completion in the Pacific Rim, Canada, and other key areas of the world, we fully expect this to be just first of a series of exciting worldwide partnerships.
Dr. Vincent Giampapa, a renowned plastic surgeon, anti-aging pioneer and the first President of the American Board of Anti-Aging Medicine, co-founded Suracell in 2004. It is the only company focused on optimizing health span and supporting healthy aging at all stages of life through genetically tailored nutritional support. The company provides a unique, coordinated system of Core Nutritional support coupled with non-invasive genetic testing, a recurring urine biomarker analysis and a personalized, genetically directed science-based repair supplement program. Dr. Giampapa has dedicated his career to understanding the fundamentals of the aging process and developing new ways to improve it. The author of five books on age management, his latest book, The Gene Makeover, (www.thegenemakeover.com) empowers individuals to take control of their health and longevity based on understanding their own unique genetic makeup.
According to Francesco Palmero, CEO of DNA Research, SrL: We have long-running experience in the field of anti-aging and advanced cosmetic products, therefore we consider our partners as highly strategic. We chose Suracell Inc. USA because of the considerable scientific value of Dr. Giampapa’s studies. For DNA Research, reliability and scientific groundings are essential, and we thus consider the Suracell products and tests the best the market offers.
As an additional strategic step in supporting the entire Suracell concept to the Italian market, an Italian edition of The Gene Makeover will be published by September 2008 by publishing house Sperling & Kupfer, under the umbrella of the Mondadori Group, one of the largest publishers in Italy and Europe.
Suracell plans several additional international launches in 2008 and beyond.
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