The Minister of the Environment, Gian Luca Galletti, together with the President of BolognaFiere Duccio Campagnoli, attended the new event of Cosmoprof Worldwide Bologna in New York: “Cosmopack Symposium”, with 50 companies among the most qualified in the technological supply chain and 50 buyers representing the most prestigious distribution channels in the United States and worldwide.
New York, September 23, 2014 – Today in New York at the Trump Soho Hotel, the “Cosmopack Symposium” took place: the new event organized by Cosmoprof Worldwide Bologna to promote the American East Coast presence on the market of the supply chain of technological cosmetics. The symposium was attended by the Minister of the Environment Gian Luca Galletti, who was in New York with the Premier Matteo Renzi at the United Nations Conference on Climate Changes. During a meeting with companies and American buyers, he emphasized the value of the Italian production dedicated to cosmetics, particularly recognized for its quality, natural profile, safety and environmental culture. Together with the President of BolognaFiere Duccio Campagnoli and the President of Cosmetica Italia Fabio Rossello, he drew the attention on the excellence of Cosmoprof Worldwide Bologna format for well-being and self-care. “We are always on the side of Italian companies facing foreign markets, – said the Minister Galletti – we are proud of their work and of their developing a network; they are important ambassadors of that “Italy which performs.” The 50 Italian and international companies invited to the event were able to meet with representatives of the Association of American manufacturers and internationally well-known brands, such as Estée Lauder and L’Oréal, among others. They had the opportunity to attend a series of workshops, giving information and analyzing the B2B network. More than 240 meetings have been organized with the 50 most active buyers in global markets, especially America.
“The Symposium has been a great success – said Duccio Campagnoli, President of BolognaFiere – and it confirms us that it is worth proceeding in the project to build a new Cosmoprof event in the United States, promoting the meeting of the technological capabilities of the Made in Italy and Made in Europe with the most important American manufacturers. After this success, we are ready to prepare the event that next year will double our presence in the USA next to Cosmoprof North America, which we already organize every year in partnership with PBA (Professional Beauty Association). We wanted to provide regulatory information, certifications, tools and knowledge on how to tackle the American market. It was not only an exhibition space for business, but a real platform of services. Thanks to the collaboration with Cosmetica Italia and with the Polo Tecnologico della Cosmesi, we offered to a selected group of companies this opportunity, in order to give them a more adequate support to face the global scenarios in which they move. “
The Symposium in New York opened with the presentation of a study commissioned by COSMOPACK to EUROMONITOR INTERNATIONAL entitled “Opportunities for growth in the North-American market“. The market investigation focused on the peculiarities of the American market by addressing the issues on the interaction between companies and buyers, with the analysis of the winning tools and the steps to entry this market. The research highlights in particular the close relationship of the United States with Mexico and Ireland in respect of the import values concerning cosmetic products.
Three meetings arose the attention of decision makers and trade press at the event. The first workshop, organized by ICMAD – Independent Cosmetic Manufacturers And Distributors Association – analyzed the rules that companies must follow in order to export to the American market. The presentation, entitled “Are you ready to do business in the US?“, stressed the importance of correctly managing the specific regulations in a particular market such as the American one.
The second meeting illustrated the characteristics of the Italian industry, with a focus on the major industrial districts in Italy and their primary role as producers of 65% of the make-up products distributed worldwide. “Excellence Made in Italy” pointed out above all that the winning factors for the industries of the manufacturing district of northern Italy, among the most competitive in the world, are investments in innovation and research. The geographical proximity and the presence of industry associations such as the Polo Tecnologico della Cosmesi and Cosmetica Italia greatly help the exchange of know-how and information, allowing a common and constant growth of the entire sector.
Many themes emerged during the debate. Renato Ancorotti, President of Ancorotti Group, stressed the importance of Italian firms which are fourth in the exports of the excellent Made in Italy products. Valentina Marchesini, Marketing Manager of Marchesini Group, said: “We are craftsmen industries: without that system of small craft businesses which supports us, our development would not have been possible.” Cinzia Bessi, Vice-President of Brivaplast Group, claimed how the Italian spirit is a recognized value in the economic scenario. Lee Rizzuto, Conair Vice President and board member of NABE (partner of Bologna Fiere SpA in the organization of Cosmoprof North America), has highlighted the excellence of the Italian suppliers, with whom he worked for years, as a key element of success for his business, and stressed the importance of meetings like the Symposium to develop relationships that will bring mutual positivity.
A round table involved the CEOs and “key executives” of five beauty companies recognized for the innovation and excellence of their products. The topic of the discussion was the key role of packaging, the components of the formula or innovative delivery systems into the overall strategy and success of a beauty brand. “View from the top: the recipe for success” was above all an opportunity to share thoughts and opinions with important personalities in the beauty industry.
