Cosmoprof Worldwide Bologna’s international platform continues its worldwide
journey around the beauty sector’s major markets. The figures from the 2014
edition of Cosmoprof confirm its role as an ideal window onto the development of
the global cosmetics industry: 207,238 visitors, including
59,319 from abroad
(an increase of 21% compared with the 2013 edition), 2,450 exhibitors from 69
countries around the world, 24 national collectives, almost 2,000 meetings
organised within the International Buyer Programme between exhibiting companies
and the 400 top international buyers from Europe, South-East Asia, South
America, the USA, Canada, the UAE, Iraq, Russia and South Africa.
This network of international contacts and the strong partnerships
developed from one edition to the next have given rise to the Cosmoprof Road
Show project. Now in its second year, the project aims to increase brand
awareness of the Cosmoprof Worldwide Bologna name by taking the platform to the
most influential international trade shows and the major cities in key markets
in order to develop new partnerships with international companies and buyers.
The project’s first stop to promote the 2015 edition of Cosmoprof
Worldwide Bologna has been Bangkok, Thailand, on 17th September, in partnership
with the Thai-Italian Chamber of Commerce. The local economy has shown
significant growth in recent years and the beauty sector has taken on an
increasingly central role on the national stage as a result of the constantly
growing consumer interest in beauty and body care products.
On 9th October Cosmoprof Worldwide Bologna will be in Johannesburg, South
Africa, as a result of its partnership with the Italian-South African Chamber of
Commerce and the Cosmetic Export Council of South Africa – CECOSA.
South
Africa, and indeed the entire African continent, will be taking on a significant
role in the next edition of Cosmoprof. The International Buyer Programme will
include buyers from rapidly expanding African markets, besides South Africa,
such as Tunisia and Senegal: countries which up till now haven’t played a major
part in the global economy, but which have strong potential for growth.
A new
area will also be dedicated to products made by African companies. This will
offer a unique opportunity for visibility and for doing business with
professional operators from the beauty sector in Europe, Asia and America.
Cosmoprof’s interest in the African market is consistent with the most
influential market research, which forecasts enormous growth potential for
sub-Saharan countries in line with the continuing expansion of the middle class.
Besides South Africa, a large number of international operators in the beauty
world are turning their attention to other emerging countries. Skin products,
including those geared specifically towards dark skin, are definitely most in
demand among the population, although Africa is one of the world’s most
segmented and difficult markets and its many different traditions and cultures
influence the success of make-up products from one country to the next.
Doing business in Africa also involves a lot of risk factors and
difficulties. Political instability and the shortage of services and
infrastructure have a negative impact on the development of distribution and
logistics services, and it is therefore vital to make direct contact with local
businesses in order to enter the market.
Sub-Saharan Africa is a new frontier for the beauty industry. This
potentially difficult challenge for companies can become an opportunity for
development thanks to the Cosmoprof Worldwide Bologna network and its role as
point of contact between international firms and the most reliable local
business partners.
Cosmoprof Bologna will be held from 20th-23rd March 2015. Cosmopack, the
exhibition dedicated to the beauty sector’s manufacturing supply chain, will
take place from 19th-22nd March 2015.
BolognaFiere Group, the world’s leading trade fair organiser in the
cosmetics, fashion, architecture, building, art and culture sectors, features
over 80 national and international exhibitions in its portfolio. SoGeCos Sp.A.,
a BolognaFiere Group company, is the organiser of Cosmoprof and Cosmopack.
Cosmoprof is an international platform, with events in Bologna
(established 1967), Hong Kong (established 1996) and Las Vegas (established
2002).
