Monday, March 23, 2015 – Cosmoprof Worldwide Bologna 2015, the international leader in the global world of cosmetics, has come to the end with record numbers, exceeding all expectations of visitors. 248,000 visitors attended the event (+20% compared to 2014), and among them 79,000 came from abroad (+30% compared to 2014), to symbolize the international leadership of the event, which with its 2,493 exhibitors, of which 70% came from abroad, represents a unique business opportunity to companies and beauty professionals. 1,070 journalists, both from Italy and foreign countries, requested the press accreditation, together with 540 bloggers, over 100,000 followers and 2,200,000 contacts on social networks in the latest week.
“The enormous success of Cosmoprof which brought to Italy and Bologna the global industry of cosmetics and beauty from all over the world, is a truly exceptional event -says Duccio Campagnoli, President of BolognaFiere- first of all for our country as well as for BolognaFiere and for the city, which makes us feel, at the beginning of this spring, the strong scent of recovery and energy in Italy and that of a great interest from abroad on our country. This has been the great Cosmoprof of internationality, which ideally opens, as we said at the inauguration, the great age of EXPO 2015. We had 27 Country Pavilions, among them the US, the French and the Polish ones were visited by their Consuls in Italy, who confirmed the great credibility of our fair abroad. The international platform, which includes Las Vegas and Hong Kong, will be enriched in September by Cosmopack New York, an unstoppable expansion of Cosmoprof in the world. Competitiveness in foreign markets represents an opportunity for growth which has become increasingly indispensable for Italian companies in the cosmetics sector.
This is the reason why Cosmoprof is becoming more and more international. Bologna was literally invaded by crowds of young people, great energy, many innovative projects alongside the partnership of leading companies, as L’Oreal, which has returned to Cosmoprof with a show of large commercial and communicative impact. We formalized the link with Expo 2015: Cosmoprof fits fully into this project, for years it has dedicated significant parts of its exhibition spaces to natural and organic products, encouraging productive activities that go in the direction of sustainable development. We will support our exhibitors offering them the opportunity to participate as protagonists in this great event, with the display of products in the Biodiversity Park, organizing events, meetings, conferences in the “Theatre in the center of the Earth”, both managed by BolognaFiere.”
“Dynamism, orientation towards innovative solutions and constant investment in research, attention to foreign markets (export increased up to 4.9% in 2014), the quality of the contacts with the industry: these are just some of the elements for the success of the 48th edition of Cosmoprof Worldwide Bologna. The large participation of our companies – said the President of Cosmetica Italia, Fabio Rossello – testifies, also thanks to the combination with Cosmopack, the value of an event which is capable of giving space to the entire cosmetics industry, which has reached an economic value of about 13.5 billion euros. From cosmetic ingredients to machinery for the production process, from packaging to the finished product, the excellence of the cosmetic world found full expression during the event in Bologna: a stage of the journey of Cosmetica Italia towards Expo 2015, together with BolognaFiere, and the further confirmation of cosmetics among the manufacturing sectors giving prestige to the Made in Italy.”
27 country pavilions from the following countries: Korea, China, Taiwan, Poland, Germany, Colombia, France, Greece, Belgium, Spain, Pakistan, Turkey, Malaysia, Australia, Singapore, Japan, New Zealand, Oceania, UK, Israel, Peru, USA and California and, for the first time, the United Arab Emirates, Thailand and Holland.
The event confirmed the value of the International Buyer Program of Cosmoprof as a tool to facilitate networking between companies and buyers of the most important international distribution chains for the cosmetics sector. More than 500 top buyers attended the event from 51 countries, who were involved in 2,185 scheduled meetings with exhibitors of Cosmoprof and Cosmopack.
Great success for Cosmopack, the landmark event for the supply chain of the beauty industry, with 420 exhibitors from 33 countries.
Many events and initiatives enriched the business calendar for companies and professionals operating in the cosmetics industry. One the most visited areas of the event has been The Mascara Factory, with the live set-upof the production process for the mascara. Great success was achieved by the second edition of the competition “The Wall”, for companies exhibiting at Cosmopack, which put the spotlight on eco-sustainability as a guiding element from production to finished product, and awarded 5 companies operating in the sectors of contract manufacturing, machinery and raw materials.
Many conventions and workshops have been scheduled during the event, which have enriched the calendar of the International Trend Forum held in the Expo Pavilion, a space dedicated to the upcoming participation of Cosmoprof Worldwide Bologna, as a company of BolognaFiere, in Expo Milano 2015. Among the international partners for the 2015 edition, the famous “Cabinet de tendances” Beautystreams (Paris), which presented the trends of the cosmetics of the future in the various areas of the world. Great interest has been arisen by seminars with focus on trends in key markets for cosmetics, held by Centdegrés, Nelly Rodi, Peclers Paris, Certiquality and Information & Inspiration. Furthermore, the prestigious conferences of famous magazines: Elle, D-La Repubblica, Io Donna, GQ, Vogue and Wired gave their interpretation of the new phenomena in the beauty universe.
For those in the spa world, the convention “SPA Symposium” analyzed the case histories and experiences of spa managers of the most important hotel chains. Record turnout at the On Hair shows, with exciting live performances showing the most exclusive trends and the most original styling performances from the teams of Matrix, Babyliss Pro-Rusk, Tagliati X il Successo,
Toni&Guy, Farouk Systems and Keune.
