FOR IMMEDIATE RELEASE
COSMOPROF NORTH AMERICA 2007 IS GLOBAL EPICENTER FOR BEAUTY
Las Vegas, NV (July 18, 2007) – Now in its fifth year at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America has completed yet another successful run as the premier business-to-business beauty event encompassing all sectors of the industry in one venue. The event is the single most important forum for beauty companies and professionals who are trying to expand their distribution or are attempting to enter the North American market.
The event, held July 15-17, brought 699 exhibiting companies and more than 25,000 attendees including importers, distributors, and global beauty leaders all under one roof to experience the cutting-edge in cosmetics, wellness, spa, hair care, skincare, nails, product development and packaging from every corner of the globe. Cosmoprof North America attracts the new, innovative brands in addition to the well known names including Creative Nail Design, TIGI, Essie, Conair, Rusk, L’Oreal Technique, z.one concept, Orly, Elchim, Tweezerman, Cuccio, Denman, OPI Nail, Ahava, and LPG.
In addition to leading beauty industry professionals, many of the top trade publications from across the globe traveled to Cosmoprof North America to seek out the newest trends emerging among this year’s exhibitors. Consumer media followed suit including the Today Show of NBC, Latina Magazine, Italian Vanity Fair and New Beauty and many others.
Through close-knit collaborations with countries seeking to expand their foreign trade in beauty, Cosmoprof North America was able to dedicate special sections within the show floor to distinct International Country Pavilions. Country Pavilions allowed small and medium sized companies from within select markets to participate in the Cosmoprof North America event with the objective of obtaining face time with distributors and retailers to secure US distribution. The support and council of Country Pavilion organizers allowed exhibitors to take part in a trade show event in the US and obtain an understanding of this marketplace. Additionally, the presence of Country Pavilion organizers, who are representatives of foreign cosmetic industry associations on the show floor, allowed US manufacturers interested in those particular markets to obtain market intelligence. Featured this year were Thailand, Brazil, Italy, France and China.
Taking note of the ever growing strength of emerging markets, Cosmoprof North America re-affirmed its commitment to the International Buyer Program and its position in the industry as the international beauty hub. The International Buyer Program, a Cosmoprof exclusive, united buyers and sellers around the world with the resources, contacts and data to build business. For the fifth consecutive year, beauty and cosmetics companies showcasing their products at Cosmoprof North America were offered the opportunity to meet one-on-one as part of pre-scheduled appointments with selected importers and distributors. The organizers of Cosmoprof North America invited a selection of international buyers from Chile, Ecuador, Jamaica, Mexico, Uruguay, and Venezuela to participate.
Debuting at this year’s show was Discover Beauty, Cosmoprof North America’s newest initiative. This groundbreaking program was designed to assist emerging brands in finding the proper market, while spotlighting the newest trends for retail buyers. Discover Beauty participants had the opportunity to meet with buyers from North America’s top retail institutions including Bergdorf Goodman, Henri Bendel, Sephora, Nordstrom, Fred Segal Studio, Cos Bar, Beauty Collection, and Wynn Las Vegas Apothecary. Presented in partnership with Women’s Wear Daily, Discover Beauty displayed an innovative lineup of brands just being launched to market alongside Beauty Imports – established international brands breaking into the U.S. marketplace.
The North American Hairstyling Awards (NAHA), the professional hair care industry’s single most important awards event of the year, were also held in conjunction with Cosmoprof North America, on Sunday, July 15th, with TV host and fashion guru Steven Cojocaru hosting. Winners showcasing the talent and creativity of the professional beauty industry in North America were announced at a star-studded gala at Mandalay Bay. NAHA is presented by the Professional Beauty Association, and is the most prestigious hairstyling competition in North America.
Special educational seminars were offered to service all the beauty sectors included in the event, which were subsequently filled to capacity due to popularity. Industry leaders from within each sector participated in round-tables and panels to share their knowledge and insights:
* What Every Brand Needs To Know: Impress Retailers and Avoid Packaging Pitfalls. FeaturingNicole Frusci, Director of Brand Marketing, Sephora; Deborah Storz, general manager of Dashing Diva; and Rick Goldberg, president and founder of Masstige Brands and Brand Architects.
* What Every Brand Needs To Know: Understanding Packaging Regulations and How To Design Them in Your Package. Featuring Carl Geffken of Carl Geffken Consultants and Holly Young of Hirschorn and Young.
* Women’s Wear Daily Specialty Beauty Retailer Panel. With special participation from Ed Burstell, Senior Vice President / GMM Accessories and Cosmetics, Bergdorf Goodman;andClaudia Lucas, Senior Vice President / GMM, Henri Bendel.
* Day Spas & Vendors: How to Create a Profitable Synergy. Featuring Angela Cortright, founder of Spa Gregorie;Blake Feeney, Spa Director, Canyon Ranch SpaClub at The Venetian, Las Vegas; and Boldijarre Koronczay, owner and president of Éminence Organic Skin Care. Moderated by Linda Lewis
* How Your OTC Can Make More Money. Participation from Marc Birenbaum, executive editor of Beauty Store Business magazine; Lance Posen of The Kirschner Group; Marc Spilo of Spilo Worldwide; David Yoon representing Ben’s Beauty Supply; Cynthia Trawinski of Fromm International; and David Leib of Robanda International.
For more information or images from Cosmoprof North America 2007, contact Kara Varilone at karavarilone@ypublicrelations.com
Cosmoprof North America 2008 is planned for July 13-15, 2008 at the Mandalay Bay Convention Center in Las Vegas. For more information on exhibiting orattending visit www.cosmoprofnorthamerica.com or call 800-557-3356 or 480-281-0424. Cosmoprof North America is a production of North American Beauty Events LLC.
