Las Vegas, NV (December 6, 2007) – Cosmoprof North America announces the inaugural participation of the Australian Trade Commission (Austrade) in the 2008 show. The premier business-to-business beauty event encompassing all sectors of the industry in one venue will take place once again July 13 – 15, 2008 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Though Australian companies have previously exhibited at Cosmoprof North America, 2008 marks the first year an official delegation from Austrade will be a part of the show.
The decision to participate is in part due to the demand of Australian beauty brands in the United States market as evidenced by the tremendous success of Aesop, an Australian organic skincare brand.
“Our customers love Aesop and we have carried the brand for many years. The unique packaging and quality of the products truly makes it stand out. It was botanical and green long before it became trendy!”
— Bettina O’Neill, VP DMM Cosmetics, Barney’s New York
Austrade’s mission is to contribute to community wealth by helping more Australians succeed in export and international business. This is achieved by providing advice, market intelligence and support to Australian companies helping reduce the time, cost and risk involved in selecting, entering and developing international markets. In addition Austrade provides advice and guidance on overseas investment and joint venture opportunities.
“The Australian Beauty / Cosmetics industry has an array of products which offer quality, strong branding, and consumer appeal. Many of the products use unique natural ingredients which has created a strong demand for them in the US market. Our role is to introduce new Australian cosmetic companies to the US and we look forward to our participation at Cosmoprof 2008”
—Sally-Ann Watts, Los Angeles Senior Trade Commissioner, Austrade
The 120 square meter Australian pavilion in the Cosmetic & Personal Care area of Cosmoprof North America is ripe for innovations in botanical products, ecological / sustainable lines, and products featuring indigenous ingredients.
Cosmoprof North America provides an economical and exciting way to consult with hundreds of beauty industry leaders and provides maximum exposure for new brands from across the global marketplace.
Austrade is the Australian Government agency that helps Australian companies win overseas business by reducing the time, cost and risk involved in selecting, entering and developing international markets. For more information on Austrade, please visit www.austrade.gov.au or contact Betina Reid, Senior Export Adviser at 61 (2) 9390-2008 or betina.reid@austrade.gov.au.
For more information on Cosmoprof North America, visit www.cosmoprofnorthamerica.com. Cosmoprof North America is a production of North American Beauty Events LLC. Cosmoprof North America 2008 will take place July 13-15 at the Mandalay Convention Center in Las Vegas, Nevada.
