Las Vegas, NV (March 28, 2008) Six new ground-breaking brands have announced their participation in Cosmoprof North America’s trend-setting Discover Beauty program. The newest members to Discover Beauty are Claytime Australia, Dermelect Cosmeceuticals, Dr. LeWinn’s Private Formula, Exuberance, Goldfaden Beauty, and VMV Hypoallergenics.
Claytime Australia believes in truth, beauty, and strength. Each of the products in their collection is solely derived from plants and minerals. Formulated on the basis of its principles, ingredients such as talc and lanolin are absent from Claytime Australia’s foundations, blush, lipsticks, mascara, shadows, and liners. Furthermore, the brand does not believe in harming animals during the process of developing, researching, and manufacturing cosmetics and personal care products. Claytime Australia adds glamorous and explosive colors that stand above the rest. Using the line, it’s possible to achieve porcelain perfect coverage. www.claytime.com.au
Dermelect Cosmeceuticals is the first cosmeceutical line jointly formulated by medical professionals and licensed estheticians. Dermelect is the only line that bridges the gap between the physician’s office and cosmetic spa treatments. Dermelect focuses on adding value to the marketplace by bringing quality therapeutic products to fruition. The products in the line contain ingredients that are designed to improve lifeless looking skin while combating aging and environmental factors. Dermelect was developed with the guidance of the Dermelect Board of Advisors, which is an established group of professionals consisting of cosmetic surgeons, dermatologists, celebrity stylists, and skincare specialists. Their professional advice and knowledge has been implemented through every step of the process: from product identification and formulation to final packaging. www.dermelect.com
Dr. LeWinn’s Private Formula, a skincare line founded by Dr. Laurence LeWinn, is about quality and understanding the needs of women. The company’s aim is to inspire trust from their clients by using products developed with the latest technological breakthroughs and active ingredients. In addition, the line seeks to instill confidence from the creation of skincare solutions that consistently demonstrate results. Dr. LeWinn’s Private Formula has been the top performing premium skincare in Australia for ten years running. One of the ingredients that is effectively used in this line is Argireline, which works by inhibiting the release of neurotransmitters from the brain that cause facial muscles to tense. The result is a relaxed musculature and reduced wrinkles and lines. www.drlewinns.com
Exuberance is a high-end, prestigious, and unique beauty brand that believes in authenticity, passion, fun, and love. Exuberance is an eco-beauty line whose products are made with 70-98% organic ingredients and are created with natural plant extracts, bioactive botanicals, and essential oils. The Exuberance line is completely free of parabens, petroleum by-products, synthetic color or fragrance, and undergoes no animal testing. The products are created with natural ingredients called adaptogens, which are ingredients that have the ability to adapt to different skin types and bring body systems into balance, for a lasting and positive effect on skin. www.exuberancebeauty.com
Goldfaden Beauty, a preventative and restorative skincare line founded by Dr. Gary Goldfaden, harnesses the antioxidant powers of organic red tea. Extensive clinical testing led to the creation of advanced formulations that combine natural botanicals with potent nutraceutical solutions. The result is a system of skincare for all skin types that rejuvenates skin while preventing the reoccurrence of skin damage. The entire skincare collection employs organic red tea. This breakthrough antioxidant is respected by native South Africans and studied by South African scientists as a daily source of powerful nutrients. Organic red tea provides 50 times the antioxidant power of green tea as well as an ultra-protective barrier from oxidative damage thus preventing the penetration of free radicals that contribute to the skin’s aging process. www.goldfaden.com
VMV Hypoallergenics adds evidence-based therapeutic cosmeceuticals to the marketplace. VMV Hypoallergenics’ products work towards cell-to-surface health and microscopically-sound skin with unequivocal results backed by validated clinical studies. Hypoallergenic means the products contain the least amount or zero cosmetic allergens. And the line has proven this through a proprietary rating system (similar to SPF) based on allergen omission, patch tests, usage tests, and multi-year post-market case studies. The company believes that great skin is a lifelong commitment. Many clients have worked with VMV for decades because they have built a partnership with their clients who are smart, skin-savvy people of all ages and skin types. VMV Hypoallergenics is truly a line that is usable for the duration of one’s life cycle, from diapers to dermabrasion. www.vmvhypoallergenics.com
For more information on Cosmoprof North America, visit www.cosmoprofnorthamerica.com. Cosmoprof North America is a production of North American Beauty Events LLC. Cosmoprof North America 2008 will take place July 13-15 at the Mandalay Convention Center in Las Vegas, Nevada.
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