COSMOPROF SHANGHAI
Focusing on International Beauty Excellence:
Selected Chinese beauty professionals met international trends at
Cosmoprof Shanghai
“Cosmoprof Shanghai is the best show in China to source for products from abroad,” reported distributors and buyers who gathered on the show floor to discover brands from all over the world and met international manufacturers in the exclusive trade environment.
Cosmoprof Shanghai has strengthened its position as the best professional trade platform in China for high-profile visitors to discover international beauty brands and trends.
343 exhibitors showcased the latest novelties and technologies from 24 countries and regions over a total exhibition area of 26,000 sqm. The most outstanding feature for this second edition of the show was the national group participations – official presence by 12 country and group pavilions from Australia, Belgium, France, Germany, Hong Kong, Israel, Italy, Korea, Singapore, Spain, Taiwan and the US – which made Cosmoprof Shanghai unique amongst beauty events in China.
Thanks to the support of some of the most important trade associations, several buyer delegations from major Chinese cities as well as second-tier fast-growing population centres attended Cosmoprof Shanghai to scout for high-end products and technologies new to the China market.
In particular, in cooperation with the China Commerce Association for General Merchandise and the Shanghai Hair & Beauty Trade Association, a delegation of over 120 buyers and distributors from major cities like Beijing, Guangzhou and Shanghai as well as second-tier cities such as Changchun, Chengdu, Chongqing, Dalian, Hangzhou, Harbin, Nanjing, Qingdao, Shenyang, Tianjin and Wuhan visited the show and took in the high quality standard of the exhibits.
“Cosmoprof Shanghai is the perfect selected environment to do business with the best key players of the international beauty industry” reported Ms. Wendy Wang, Development Director at Qingdao Zhongshan Printemps China Department Store Ltd, part of the famous French chain.
“Brands from all over the world never before seen in China, that’s what the market needs in order to meet the increasing demand from Chinese consumers for international high-end products” commented Mr Jiang Yong Ge at Inner Mongolia, Jining Aowei Shopping Centre, one of the largest department stores in the whole Mongolia region.
Other buyers delegations were also organised together with the Guangdong Beauty & Cosmetic Association, and the Chamber of Beautyculture & Cosmetics of All-China Federation of Industry & Commerce and the Shanghai Beauty & Hairdresser Cooperation Union. In addition, the Organisers hosted a targeted group of senior executives representing high-profile importers and distributors from major China cities to explore business potential with the exhibitors.
International Hair trends and glamour on stage at the Red Carpet Hair & Beauty Event
Making the debut under the spotlight at Cosmoprof Shanghai 2008 was the Red Carpet Hair & Beauty Event, a cutting-edge hair show that brought to China top international artists for 2 days of amazing live demonstrations.
Great success for the premiere on 15 January was ensured with live performance by hair masters from label.m by TONI&GUY. Eamonn Boreham, International Artistic Director of TONI&GUY from London, together with a team of local artists entertained the audience of over 400 guests from all over Shanghai with demonstrations of hair cutting and styling. This was followed by a glamorous catwalk presenting the latest creations by Mr Frankie Chan, Artistic Director of TONI&GUY Northern China and Taiwan.
On 16 January the parade of trends continued with the Model & Stylist Contest and Hair Styling Show brought on stage by Revlon Spa and Haircare Appliances – China, enhancing their image of the “Sexy Strong Woman”. In a full-house theatre, the hair professionals created a presentation of innovative hairstyle concepts. In The Surrealistic Hair Styling Show, a team of top Japanese hairdressers gave a demonstration of trends and styles conceived in Japan.
Getting to know the Chinese beauty market on the show floor
A number of conferences and seminars were organised at Cosmoprof Shanghai in partnership with major local associations and industry experts to provide a comprehensive understanding of the main peculiarities of the China market and to help companies develop the best strategies for their business.
Full attendance was recorded for “The Golden Key to Enter China Cosmetics Market” conference, organised in cooperation with the China Commerce Association for General Merchandise and Mintel Information Consulting (Shanghai) Co Ltd, devoted to presenting the retail distribution system for cosmetic products in China and its evolution, as well as an update on cosmetic market sales.
A special highlight of the conference programme was the session anchored by Mr He Young, General Economist at Youyi Shopping City Co Ltd, introducing a case study on the very successful Beijing Lufthansa Centre, one of the major department stores in China with an impressive list of loyal affluent customers.
The “Importing Cosmetics Products in China” seminar, held in cooperation with the Chinese legislation expert Ms Yidan Li, Co-Founder and Vice-President of Sino-European Yihong Consulting Co Ltd (SEYCO), was conceived especially for exhibitors new to the China market in order to explain the application procedures, rules and regulations required to import cosmetics products into China. A free customized advisory service was also made available to Cosmoprof Shanghai exhibitors on the show floor, which benefited over 50 companies.
The focus seminars organised by some of the main exhibitors and devoted to beauty professionals were also well attended. Among them was the “SPA & Hospitality Professional” seminar organised by leading international spa brand PEVONIA, focusing on deluxe spa services, product sales and club management, as well as industry education. The “New Business Opportunity of European Nail, Hand & Foot Care” seminar featured LCN’s professionals disclosing the secrets of grasping emerging business opportunities in China by adopting European hand and foot care concepts. Label.m by TONI&GUY also attracted local hair professionals with a two-day “look and learn” seminar session.
Facts and Figures 2008
Cosmoprof Shanghai 2008 featured:
•343 exhibitors from 24 countries and regions all over the world
•26,000 sqm of total exhibition area
•12 country and group pavilions from Australia, Belgium, France, Germany, Hong Kong, Israel, Italy, Korea, Singapore, Spain, Taiwan and the US.
•10,303 visitors
SEE YOU AT COSMOPROF SHANGHAI AGAIN IN 2009!
Website:
Email: alberta.galli@cosmoprof.it
