14% increase in visitors and 22% increase in visitors from abroad.
Cosmoprof Worldwide Bologna closed its 2013 edition with record-breaking figures: 193,842 visitors (14% increase) including
48,823 from abroad (22% increase).
2,390 exhibitors including 1,500 from abroad, 24 national collectives with new entries from Japan, India, Indonesia, Pakistan
and Colombia.
Italy (with 38,919 square metres of space and 666 exhibitors), China (with 6,029 square metres of space and 272 exhibitors)
and France (with 5,427 square metres of space and 161 exhibitors) topped the list of leading countries. Other countries with
significant figures included the USA (143 exhibitors), Germany (125 exhibitors) and Spain (113 exhibitors). India, participating
for the first time, bought 494 square metres of space and had 21 exhibitors, Pakistan had 15 and Japan had 12.
These figures are testament to the global mission of Cosmoprof Worldwide Bologna. Together with the platforms of Las Vegas
and Hong Kong, it has once again shown itself to be the most important trade fair worldwide in the cosmetics and beauty sector.
The delegation of Chinese buyers (invited by BolognaFiere China in partnership with the China Commerce Association for
General Merchandise, based in Beijing, which has over 800 members including the major department stores and chains of
shops, distributors and wholesalers) held over 200 meetings.
Perfumery displayed a trend towards strong, spicy and sweet fragrances, with 40 exhibitors from the Middle East, while the
20,000 square metres dedicated to professional beauty (spas, equipment, body treatments), with 300 exhibitors, attracted the
attention of operators and the press to a sector experiencing exponential growth.
Green products were particularly in fashion, with an entire pavilion dedicated to the sector and 198 exhibitors focusing on eco-
sustainability. Around 1,000 companies dealing with Skin Care (perfumes, toiletries, make-up and accessories) also took part.
Another significant sector was companies which produce professional furniture for beauty centres, spas and salons. This
growing sector attracts designers and famous architects, who are hired to create functional spaces that are aesthetically
appealing at the same time.
Within Cosmoprof there was a new location for Cosmopack, a kind of “show within the show”, an exhibition area dedicated to
packaging, machinery and contract production. This formula proved to be very popular and drew visitors’ attention to a
production supply chain where the Made in Italy brand has been playing a leading role.
Cosmoprof Worldwide Bologna 2013 hosted 745 journalists, including 174 from abroad, who were greeted for the first time by a
digital system with eight spectacular mega-screens broadcasting events of special interest (as well as live streaming on the
cosmoprof.com website). The 46th edition included overall 35 hours of television, 20 live streaming sessions and 80 interviews
with major players in the international market, while national and international television channels documented the various
aspects of the fair. There was also a massive amount of communication on social media: visitors to Cosmoprof uploaded 6,000
photos onto Instagram in just three days. There were 44,731 followers on Facebook, 2,000 more than on March 7th, and 981
followers on Twitter, an increase of 600 since the beginning of the event thanks in part to the real-time broadcasting of visitors’
tweets on screens at the fair. There were also over 1,000 viewings of videos uploaded onto YouTube during the exhibition. The
Cosmoprof site had 71,808 individual visitors throughout the event, with the highest numbers coming from Italy, Germany, the
USA and France (an increase of 17%).
“We have risen to the challenge that we set ourselves,” says Duccio Campagnoli, President of BolognaFiere and SoGeCos, the
company that organises Cosmoprof. “The new Cosmoprof is increasingly international and professional, with the participation of
buyers and delegations from abroad to whom we have offered the highest levels of quality and specialisation. Cosmoprof has
brought together the community of professionals, artists and creative people from the beauty world. We are among the leaders
worldwide in this sector, providing a full range of business proposals and information. I would like to thank all the exhibitors, who
worked so hard to fill our pavilions with quality and excellence, as well as all the visitors to this edition: together we have
experienced a truly exceptional Cosmoprof. As from tomorrow, our work continues with the organisation of Cosmoprof Las
Vegas in July and Cosmoprof Hong Kong in November. Thank you to all the operators who made this amazing achievement
possible and thank you also to the city of Bologna, which hosted us with its usual exquisite hospitality, as witnessed by the
resounding success of the Beauty in Vogue Night organised in partnership with Vogue.”
“This edition of Cosmoprof,” declares Fabio Rossello, president of Unipro, “has revealed the competitiveness and
professionalism of Italy’s contribution to the sector, despite fears for a domestic market influenced by the crisis, although
purchasing cosmetics has remained a constant in the everyday habits of the Italian people. Even the general organisation of the
event was guided by a sense of pragmatism that combined effectively with the quality and the profitable B2B opportunities that
increasingly confirm Cosmoprof as an international platform for encounters between industry and the market.”
COSMOPROF WORLDWIDE BOLOGNA looks forward to seeing you next year in Bologna, April 11th-14th 2014.
