CPNA REVEALS BEAUT-E ZONE LINEUP
From L-R: Cassandra Bankson, Jennifer Chan, Dawn McCoy, Tati Westbrook, Susan Yara
A CPNA First:
Online Vloggers to Report Trends Live from the Show
Every
year, new beauty trends emerge from Cosmoprof North America (CPNA), the
premier B2B event, and this year is expected to be no different. To stay at
the forefront of these groundbreaking trends, CPNA show organizers will
bring in trend-spotting experts from five large and unique beauty video
blogs (vlogs) – Beauty Frosting, DiamondsAndHeels14, The Fabulous File, Glam
Life Guru and Mixed Makeup.
Vloggers have more engagement and provide a more
dynamic platform that allows consumers to connect to beauty products in a
different way. That is the reason why the organization of CPNA decided to
pursue and invite key online YouTube stars to the show to provide live
coverage. The five online beauty vloggers participating in this year’s
Beaut-E Zone have a total reach of 4+ million consumers and will be present
daily in their dedicated section to meet with exhibitors and attendees.
These editors include:
Cassandra Bankson
| DiamondsandHeels14.com – Cassandra Bankson is a model,
entrepreneur and online media personality who at the age of 21, is taking
fashion runways and the online blogging world by storm. With over 90 million
views, a camera, and a knack for all things fashion, fitness and beauty,
Cassandra is sweeping the internet off its feet while making it her mission
to educate, entertain and inspire readers across the globe. Taking to
YouTube as a Beauty Guru under the user-name “Diamondsandheels14”, she
creates YouTube videos to help others with makeup, acne and other aspects of
happy & healthy living, whilst taking them along her personal struggles and
journey to self-love and success. Her vlog and blog made it to the front
page of Yahoo, AOL, and MSN, as well as leading her to appearances on GMA,
The Today Show, Anderson Cooper, and features in hundreds of other
international magazine articles, web features and tv shows. As a model, she
has walked the runways of New York Fashion Week, appeared in multiple
cosmetic and print ads, as well as in international commercials and
advertisements.
Jennifer Chan | TheFabulousFile.com –
Jennifer Chan is a fashion and beauty editor, blogger, celebrity
style expert and on-air host who has worked for leading media outlets
including E! Online, InStyle.com, ELLE.com, Fashionista.com, The Daily, BET,
JustLuxe, Real Simple Magazine and WWD, among others. As the Senior Fashion
Editor for E! Online, Chan launched “The Trend,” the new celebrity fashion,
beauty and lifestyle platform for the network, which was later developed to
“The Fabulist” TV show on E!. Passionate about celebrity style, head-turning
fashion trends and standout beauty products, Chan has interviewed nearly
every Hollywood A-lister, covered countless runway shows at New York Fashion
Week and tested hundreds of beauty products to share with her enthusiastic
followers. She also loves to share her passion for fashion and beauty as an
on-air host. She hosted Tyra Banks’ “Style on the Street” video series, as
well as appeared on segments on “America’s Next Top Model,” TotalBeauty.com
and MSN Entertainment, to name a few.
Dawn McCoy |
BeautyFrosting.com – Dawn McCoy is the founder and editor of the
popular blog, BeautyFrosting, a featured columnist for Giuliana Rancic’s
FabFitFun, weekly Beauty Beat correspondent on The Moll Anderson Show on
iHeartRadio and recurring Beauty Expert on “The Glam Squad” on Hallmark Home
& Family. She has also appeared on Access Hollywood, Extra and host of the
In Focus Interview series. A former makeup artist for Trish McEvoy, Bobbi
Brown and Giorgio Armani and former personal shopper for Barbra Streisand,
she lives in – and loves – the world of beauty & luxury lifestyle. She
writes – and raves – about those loves – beauty, baking, home decor,
fashion, lifestyle, food, wine and more. Additionally, she stays busy with
her life as a voiceover actor, on-air host and budding children’s book
author.
Tati Westbrook | YouTube.com/GlamLifeGuru –
Tati is a one-woman show on YouTube, where she produces, films and edits
product reviews, vlogs & tutorials six-days per week for her channel
“GlamLifeGuru”, and every Sunday for Allure Magazine. Her YouTube channel
receives 3 million views per month and was recently recognized as a Top-40
Beauty channel in the world within The Google Preferred Beauty Lineup for
Advertisers. Last fall she won first runner-up in Allure magazines Beauty
Blogger of the Year Awards and was also featured in Women’s Wear Daily
“YouTube’s Breakout Beauty Stars” article. Tati just completed filming of a
15-episode Beauty 101: Makeup series for Ehow.com and this month begins a
year-long editorial assignment as a contributor to Discover BeautyWithin
Magazine published by Cosmetic Executive Women. Most recently she was
designated as an Allure Magazine Beauty Insider and hosts a weekly YouTube
show on their channel. Prior to working on YouTube, she freelanced as a
professional make-up artist, stylist and image consultant and currently
resides in Los Angeles.
Susan Yara | MixedMakeup.com –
Susan Yara is the founder of Mixed Makeup — a women’s lifestyle
YouTube channel. Formerly NewBeauty Magazine’s Editorial Video and
Interactive Director, she produced and hosted videos featuring top beauty
industry experts and products, while overseeing editorial content and social
media strategy for NewBeauty.com. She has worked as a beauty reporter and
producer for PopSugarTV and as an editor at Totalbeauty.com. Her on-camera
career started at News12 The Bronx in New York City and continued at
Forbes.com where she was a lifestyle reporter/writer and on-camera host. Her
work has appeared in publications like PEOPLE magazine, New York Post,
CNBC.com, Businessweek.com, Yahoo!, AOL, The FOOD Magazine, and MSNBC.com.
She has also appeared on television and radio shows like TODAY SHOW, MSNBC,
Oprah and Friends, Forbes Radio, Fox News, and the Miss America Pageant
where she competed as Miss New Mexico 2004.
An open Q&A session with
the Beaut-E Zone vloggers will take place Monday, July 14 from 11 a.m. – 12
p.m., and will be hosted by Marc Birenbaum, Editor-in-Chief of Beauty Store
Business Magazine. This session is complimentary and open to all show
attendees. br>
CCosmoprof North America will take place
July 13 – 15, 2014 at the Mandalay Bay Convention Center in Las
Vegas, NV. Stay tuned for regular CPNA show updates, and for more
information, visit cosmoprofnorthamerica.com,
Facebook.com/cosmoprofnorthamerica and Pinterest.com/cosmoprofna/.
Visitor and media registration for Cosmoprof North America (CPNA) 2014 is
now open. Registration allows access to the CPNA show floor and related
events, including attendance to the much sought after 2014 educational
conferences. To purchase tickets, please visit cosmoprofnorthamerica.com.
Early-bird registration pricing will be in effect until June 13, 2014
providing savings of up to 30 percent off.
Organizer:
Cosmoprof North America is organized by North American BeautyEvents
LLC a joint-venture company between BolognaFiere Group and the Professional
Beauty Association.
BolognaFiere Group, the world’s leading trade
show organizer in the cosmetics, fashion, architecture, building, art and
culture sectors, features in its portfolio more than 80 exhibitions, both
domestic and international. SoGeCos Sp.A., a company of BolognaFiere Group,
is the organizer of Cosmoprof, an international platform, with events in
Bologna (established 1967), Hong Kong (established 1996) and Las Vegas
(established 2003).br>
The Professional Beauty
Association (PBA) advances the professional beauty industry by providing our
members with education, charitable outreach, government advocacy, events and
more. PBA is the largest organization of industry professionals with members
representing salons and spas, distributors, manufacturers and beauty
professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424)
to learn more.
