Las Vegas, NV (February 27, 2008) Cosmoprof North America will present Secrets to Developing a Successful Private Label Business in conjuction wtih Private Label Magazine. This is the first time organizers have dedicated a special conference to the private label market. This event will provide attendees with insight from successful players involved in the various aspects of the private label business as they know what is involved with effectively developing a private label product. Secrets to Developing a Successful Private Label Business is a must attend for small and medium size businesses as well as manufacturers who would like to become more involved in this lucrative market. Nearly every major chain with more than 1,000 locations in prestige or mass has at least a 30-40% private label mix whether its prestige private labels, National Brand Equivalent (NBE) products, or everyday products this is definitely an opportunity worth exploring by all small and medium companies with more than one location. This workshop is available to all Cosmoprof North America attendees at no additional charge.
Private Label Conference Presenters
Pam Busiek, President of CBI Laboratories, will focus on how to create a private label for small businesses such as salons, spas, and small retail shops. Busiek will also show a brief PowerPoint presentation with what a prospective client should look at when evaluating a private label manufacturer, including important questions to ask.
Karen Young, Owner of The Young Group and former Vice President of Advertising and Marketing for Lancôme, will give a brief market overview of private labels in beauty. Young will provide examples of successful and not so successful companies and link the process between manufacturing and marketing. The creative process and decisions leading up to developing a private label will also be discussed.
Carolyn Bojanowski, Director of Brand Marketing for Sephora, will give a brief PowerPoint presentation highlighting the success of Sephora and will provide merchandising and advertising examples in order to give insights into marketing strategies that may work and can be easily implemented by small manufacturers.
Secrets to Developing a Successful Private Label is scheduled for Monday, July 14, 2008 from 1:00-2:00 pm in the Madison Conference room located inside the Packaging Pavilion on the Cosmoprof North America show floor. Phillip Russo, Publisher of Private Label Magazine, will serve as the moderator of this panel. To register, please visit:
http://www.cosmoprofnorthamerica.com/news_press/MediaRegistration.aspx.
For more information on Cosmoprof North America, visit www.cosmoprofnorthamerica.com. Cosmoprof North America is a production of North American Beauty Events LLC. Cosmoprof North America 2008 will take place July 13-15 at the Mandalay Convention Center in Las Vegas, Nevada.
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