January 24 – 26, 2015 │ Long Beach Convention Center │ Long Beach,
California
Phoenix, AZ (November 11, 2014) – Produced by the
Professional Beauty Association (PBA), the International Salon and Spa Expo
(ISSE) Long Beach has become the West Coast’s largest and most influential
beauty event open exclusively to licensed beauty professionals, students and
instructors. With nearly 40,000 beauty professionals expected, ISSE Long Beach
has evolved beyond the traditional “hair show” to a complete beauty event for
hair, nails, cosmetics, esthetics and advanced education. The nearly sold out
show floor of more than 350 top international beauty brands will include
Alterna, Bio Ionic, Conair / BabylLiss / Forfex / Rusk, Inc. / Satin Smooth,
CND, Dreamlook, Fromm, Lanza, Matrix, Mirabella, Obliphica Professional,
Olaplex, OPI Products Inc., Pravana, Sexy Hair, Vidal Sassoon, Young Nails and
Zotos International. With approximately 150 educational classes, live stage
performances from top industry icons, and hair, nail and barber competitions,
ISSE Long Beach 2015 is the place to be for beauty professionals to stay up on
the latest trends and advance their careers.
Based on the highly
professional nature of the show and large number of qualified attendees, ISSE
Long Beach has also become the event to launch new beauty products, services
and trends. From international beauty powerhouses to indie brands seeking to
enter the market, ISSE Long Beach carefully curates the exhibition hall,
including the EstheticsAmerica & Wellness Pavilion and The Nail Spot (new for
2015), to maximize the attendee’s experience. PBA members receive a 50%
discount on admission to ISSE Long Beach. Registration is required and
exceptions apply. Exhibitors wishing to reserve space should do so immediately,
as ISSE Long Beach 2015 is nearly sold out. Details at probeauty.org/isselb.
Show Highlights and What’s New for 2015
Stage Presentations
Featuring the Industry’s Biggest Names: Some of the most popular features at
ISSE Long Beach are the stage presentations featuring some of the biggest names
in the industry. Attendees will see presentations from: Ted Gibson, Chrystofer
Benson, Nicholas French, Charlie Price, Sam Biddle, Lydia Sarfatiand more. ISSE
Long Beach features three main stages, including Center Stage and the NAHA
Stage and the new Cut, Color & Style Stage – showcasing the latest techniques
and creating the most sought after styles at any skill level.
NAHA
Stage: The North American Hairstyling Awards (NAHA) continues to be the
industry’s premier photographic hairstyling competition. The ISSE Long Beach
NAHA Stage features NAHA winners and finalists, showcasing their talents,
reviewing what a NAHA win can do for a beauty professional’s career and
explaining how to create a successful entry. From learning how to select models
to directing a successful photo shoot, the NAHA Stage is the perfect way to
learn how to enter NAHA as well as learn the latest styling techniques and
trends.
The Nail Spot: New for 2015! Dedicated to nail professionals,
The Nail Spot is an area featuring creative and technical education, nail
competitions and more. Nail professionals looking to enhance their knowledge,
creativity and skills, will find it all at The Nail Spot.
The
EstheticsAmerica & Wellness Pavilion featuring CIDESCO Section USA:
Growing
each year, the EstheticsAmerica & Wellness Pavilion provides exhibitors and
attendees with a dedicated environment devoted to skincare, wellness and the
latest in treatments and education for this rapidly expanding industry segment.
Many of the largest esthetics brands will be on hand to offer advanced,
hands-on training and certifications, including a line-up of CIDESCO Section
USA skin education.
Hair, Barber & Nail Competitions: Students and
licensed professionals are invited to show off their skills and earn career
prestige at the ISSE Long Beach 2015 hair, nail and barber competitions.
ISSE Long Beach competitions will kick off with Major League Barber’s Hot
Hands Barber Brawl on Sunday, January 25. Prior to the competitions,
competitors can attend the Barber Summit to hear the ins and outs of the
industry from leading barbers and manufacturers. Competitors can register for
categories including Original Tag Team – Design and Color, Conservative – Basic
Haircut, and Fastest Barber in the World – Bald Fade.
The Nailpro nail
competitions take place on Sunday, January 25, and count toward the 2015
Nailpro Cup. Categories include: Soak Off Gel Application, On My Own – Your Own
Hand – No Model, Embossed Elegance – One Hand, It’s All About the Bling! and 3
in 1.
PBA’s hairstyling competitions for students and professionals take
place on Monday, January 26, with categories including Long Hair Bridal and
Avant Garde by NAHA (new for 2015). All competitors use mannequin heads for
entries. Students and professionals compete separately. Deadline to register is
January 22, 2015.
Try-outs for OMC Hairworld 2016: New this year,
competitors can also enter for a chance to be on Team USA at OMC Hairworld 2016
in Seoul, Korea. The U.S. will be represented by four teams in 2016: Senior
Ladies’ Technical, Senior Ladies’ Fashion, Junior Ladies’ Technical and Junior
Ladies’ Fashion. Tryouts will be held on Monday, January 26, in conjunction
with the ISSE hairstyling competitions. Only one spot is available on the
Senior Ladies’ Technical Team. All four spots are available on both Junior
Ladies’ Teams. OMC categories are open to all contestants. Competitors must
compete in both technical categories or both fashion categories to be eligible
for the Team USA try-out.
PBA Beauty Bar: PBA is excited to bring the
PBA Beauty Bar back to this year’s show. ISSE attendees will have the
opportunity to hand-select five deluxe product samples from select ISSE
exhibitors in exchange for a donation to the PBA’s CUT IT OUT®: Salons Against
Domestic Abuse charitable program. The PBA Beauty Bar will be located at Booth
#2834 and will remain open throughout the show. All proceeds from the PBA
Beauty Bar will benefit CUT IT OUT®, a program dedicated to mobilizing salon
professionals against domestic abuse by building awareness and training salon
professionals to recognize warning signs and safely refer clients, colleagues,
friends and family to local resources.
The First Annual Southern
California Beauty Career Fair: PBA is proud to host the first annual Southern
California Beauty Career Fair at ISSE Long Beach 2015. Show attendees and
beauty professionals can speak one-on-one with representatives from beauty
companies and salons/spas about available job opportunities on Monday, January
26, from 1:00pm – 3:00pm in the Long Beach Convention Center. The career fair
is open to the public but qualified attendees must purchase a ticket to access
the show floor.
Night Out Party: This event is exclusively for ISSE Long
Beach attendees and exhibitors. After two days of walking the sold-out expo
floor, attendees are invited to a private party at Sevilla Nightclub on Sunday,
January 25 from 8:30 p.m. to 12:00 a.m. Grab a bite to eat at the Sevilla
Restaurant Tapas Bar and then head upstairs for the private nightclub party,
featuring signature cocktails and a dance floor.
ISSE Mobile App: From
show times and class schedules, to a show floor map and list of exhibitors, the
ISSE Mobile App is the perfect way to plan your ISSE experience and maximize
your time at the show. Download the free app for your Android, iPhone, iPad or
Blackberry device. Just search for ISSE Long Beach.
ISSE Long Beach
ticket registration is sponsored by Hairlocs and will continue to feature group
registration, making it quick and efficient. The show is open to licensed
salon/spa professionals, cosmetology students and instructors only. To maintain
a professional atmosphere, attendees must present proof of license and a valid
photo ID. In addition to purchasing tickets through PBA, attendees may also
purchase tickets at Cosmoprof Beauty Supply, SalonCentric, Nancy’s Beauty
Warehouse or Sweis, Inc. professional beauty supply stores. For additional
information on ISSE, including the full show line-up and to purchase tickets,
please visit probeauty.org/isse. Also, stay connected to everything ISSE Long
Beach 2015 on social media using #ISSELB15.
