Malibu Wellness, a leader in
natural salon treatments and headed by founders
Tom and Deb Porter has tapped Los Angeles
beauty experts Joni Rae and Associates (JRA) to run point on their
PR and media efforts. As natural wellness pioneers, Tom and Deb are committed to
remaining focused on what they do best – the research and development of natural
salon treatment products. Bringing Joni Rae and her able team on
board is designed to add additional focus to fine tuning the company’s branding
and media presence. According to Tom, “We have been in
business for over 2 decades and are fortunate to have experienced continued
growth. We are looking to Joni Rae and Associates to help
take our business to the next level – and believe that putting our media buying
and publicity services in her very capable hands was the absolute best thing for
our brand.”
Joni Rae is equally enthusiastic, “The
folks at Malibu Wellness are true innovators, who have identified the
environmental toxins in our water and their negative effects and impact on the
hair, scalp and skin.” By identifying residual, trace
minerals – typically found in shampoo water – as saboteurs to healthy hair and
color and texture services, Malibu Wellness was able to create a first of its
type, freshly activated vitamin crystal technology, Malibu C, for topical
use on the hair and scalp. The results according to Joni Rae,
“are phenomenal. After using the Malibu C Wellness
Actives, the hair appears cleaner, shinier, more manageable and swinging
with movement. Each strand performs at its peak – with
brighter, more radiant color services and noticeably enhanced texture processes.
Malibu C solves more than 20 different hair concerns ranging from
dandruff and irritated scalp conditions to color preparation to a special
formula just for swimmers!” MalibuC.
The pure cure.
About
Malibu Wellness
With two
decades of commitment to health-based beauty, Malibu Wellness is a leader
in the natural salon treatment category and home to Malibu C®, a
groundbreaking brand of patented formulas blended with freshly activated vitamin
crystals. Malibu C powerfully and effectively draws and removes damaging hard
water deposits and environmental impurities that can diminish the health and
appearance of both hair and skin – leaving each with renewed clarity and
vitality. The first of its kind, this
revolutionary technology uses a potent L-Ascorbic Acid form of Vitamin C.
This active ingredient is the foundation
in a portfolio of clinically proven products designed to purify, rejuvenate and
revitalize hair, scalp and skin. After each use, hair and
skin function at their peak performance. Hair is more
manageable and instantly receptive to color and texture services, while skin
appears brighter and more luminous. It is through exemplary
products and research that Malibu Wellness works to transition traditional
salons into wellness centers which focus on natural solutions to address
consumer concerns. Always free of
sulfates, parabens, propylene glycol and DEA, Malibu Wellness
products are 100% vegan. Malibu Wellness is headquartered in
Malibu, California. Malibu C. The pure
cure.
MalibuC.com
800-622-7332
About Joni Rae and Associates
Joni Rae and Associates (JR&A) – is an
award winning marketing, branding and creative design firm that specializes in
the development and launch of new products and brands to the beauty industry.
Their pro team of marketers, writers, art directors, designers,
photographers, and media buyers work cohesively to conceptualize projects from
idea to completion. They integrate all levels of communication from manufacturer
to consumer, working to strengthen the look and positioning of their clients’
brands and respective products, and take pride in their clients’ satisfaction.