
Miami, FL Keratherapy is an
industry first, offering multiple solutions for keratin smoothing treatments
with retail support products for virtually every client’s need. Founded in 2010
by David Mulhollen Jr., the company experienced almost overnight success. They
came on the scene at a time when there was a worldwide demand for high
performing formaldehyde-free keratin smoothing treatments. Mulhollen was able to
offer natural as well as low fume traditional keratin smoothing treatments to
address every woman’s hair type and quickly grew the company to become an
industry leader worldwide. With their extended line of professional support
products in attractive packaging, hairstylists can significantly boost retail
sales and grow their clientele, even if they do not currently offer in-salon
treatments. Mulhollen maintains that every woman wants to enjoy the benefits of
smoothing treatments, but they don’t all need or want curl reduction and all
have different budgets.
Mulhollen created an innovative new three
tier approach to keratin smoothing treatments, to offer solutions based upon
every clients’ diverse needs. He says, “Our first tier is in-salon extended
professional treatments that last up to four months. Our second tier consists of
“express” professional treatments that cost less and last 30 to 45 days,
including a service for locking in haircolor and extreme frizz control. Our
third tier is a Professional Blowout service using our Daily Smoothing Cream
that lasts until the next shampoo. Additionally, our Keratin Infused Home Care
Smoothing Collections extend the life of the Professional treatments, but also
allow clients to enjoy smooth, silky, healthy hair without a treatment.”
Complete Professional Keratin Systems: Keratherapy
offers five professional keratin smoothing treatments for salon use, all of
which eliminate frizz, repel humidity, speed up blow dry and deliver smooth,
shiny, healthy results. Extreme Renewal Maximum Strength
Smoothing Treatment offers maximum smoothing and curl reduction for even the
thickest and coarsest hair, with emollients and antioxidants that deliver
nourishment and protection for up to 16 weeks. Intense Renewal
Medium Strength Smoothing Treatment offers slightly less curl reduction and
lasts for up to 12 weeks. Pure Renewal Zero Formaldehyde
Keratin Smoothing Treatment delivers medium curl reduction and complete frizz
control for up to 12 weeks. Express Renewal Zero Formaldehyde
Express Keratin Treatment applies easily with spray application and lasts for 30
to 45 days. Color Lock & Smooth Keratin Treatment Spray is a
dual purpose professional treatment used as an add-on to haircolor or an express
smoothing treatment that dramatically improves the vibrancy and longevity of
color, while delivering smoothing results that last up to 4 weeks or more.
Support tools include brushes, combs, mixing implements, clips and Titanium
Digital Flat Irons. Keratherapy offers the most competitive prices for keratin
treatments on the market today, which is a great plus in a tight economy.
Keratin Smoothing Home Care Collections: The
Keratherapy brand offers several selections of support products for retail. The
Keratin Infused Moisture Collection includes Moisture Shampoo,
Conditioner, Leave-in Conditioner and Deep Conditioning Masque to provide
essential vitamins, antioxidants and nutrients to nourish and protect. The
Keratin Infused Volume Collection includes Volume Shampoo and
Conditioner, along with Root Boost & Volumizer for great bounce and fullness
without weighing hair down. The Keratin Infused Styling & Finishing
Collection includes Argan Oil, Perfect Hold Hairspray, Rapid Rescue and
Daily Smoothing Cream to perfectly complement any hair regimen. Rapid Rescue
Spray instantly transforms hair to become shiny, smooth and healthy with a blend
of oils and keratin. Daily Smoothing Cream is a mini-keratin treatment in a
bottle that lasts until shampooed out.
Smooth Operator
Tour: Keratherapy showcases their amazing products with their exciting
“Smooth Operator” tour. For a small registration fee, guests get to see a
demonstration of Keratherapy treatments and products on live models and receive
a free Keratherapy Titanium Flat Iron. Mulhollen says, “Our growth in North
America is directly linked to our Smooth Operator Tour events. Attendees
experience first-hand the low fumes of our professional keratin systems and get
to see the amazing results. We provide hairstylists with the knowledge and tools
to maximize their professional revenue by bringing every client into the
category at different price and commitment levels. With Keratherapy, every
client can afford the benefits of keratin smoothing.”
Keratin Therapy For Hair: Keratherapy was founded on the belief that
every client desires smooth, silky and frizz-free hair! Keratherapy offers a
Keratin Therapy regimen for every client, both in the salon and at home,
regardless of hair type. Five professional salon treatments and eleven premium
maintenance products are available. Keratherapy is successfully distributed in
more than 37 countries worldwide and they continue to be the fastest growing
keratin smoothing company in the world. For more information on Keratherapy,
call 855-537-2843 / 954-628-5163 or visit www.Keratherapy.com.





