[Tucson, A.Z. October 1, 2007] – Lescoja, a pioneer in the men’s skin care category, today announced its highly regarded skin care line, Matte For Men®, will be available at “The Shave of Beverly Hills”. This is the first time that their “Complete Head Care Lotion”, as well as their “Antioxidant Shave Gel”, will be available through an outlet that specializes in men’s grooming services.
Comprised of two flagship products, MATTE FOR MEN COMPLETE HEAD CARE LOTION with SPF 25 and MATTE FOR MEN ANTIOXIDANT SHAVE GEL will be available at The Shave of Beverly Hills beginning in October. Both products will continue to be available at www.matteformen.com.
“After an incredibly successful ‘direct to consumer’ introduction and high media interest, a large number of our customers wanted to know if they could find Matte For Men products at shops where they receive shaves and haircuts,” explained Lee Jacobs, President of Lescoja. “I am happy to announce we are partnering with The Shave of Beverly Hills to help bring the benefits of Matte For Men to a wider audience. The Shave of Beverly Hills offers its male customers premium services, such as ‘hot towel’ shaves and facials, in an upscale and relaxing atmosphere. Their commitment to offering men the finest products and services make them a perfect choice to help introduce our line of easy to use, yet effective, men’s grooming products”.
Following two years of development, Matte For Men has been specially formulated to easily and effectively fit into a man’s daily routine. Using the latest skin care technology along with the highest quality ingredients, Matte For Men not only helps protect and care for a man’s skin, it actually helps to enhance it.
Matte For Men Complete Head Care Lotion is the first product to combine the three most important attributes that men with short hair (and those that shave their head) look for in a lotion: highly effective sun protection, superior moisturization and a reduction in skin shine. This unique combination makes Matte For Men Complete Head Care Lotion the perfect “all-in-one” face and head care solution to meet a man’s daily skin care needs.
“Reactions to Matte For Men from boutique retailers, dermatologists and consumers have been phenomenal,” says Jacobs. “Given The Shave’s growing reputation among style-conscious men in the Los Angeles area, as well as the increase in the number of head shaves performed, we are happy to see Matte For Men being offered to their customers directly. The line is unlike anything on the market today. Given its’ unique all-in-one attributes combined with the growing popularity of The Shave of Beverly Hills… especially since it was featured on the hit HBO Show ‘Entourage’… we are confident Matte For Men will continue its success.”
The introduction of Matte For Men will be supported by an integrated marketing campaign involving print and broadcast advertising, internet marketing, street sampling and public relations. Omnicom companies Unit 7 and Rx Mosaic Health will oversee the advertising and public relations campaigns respectively.
For further information, photography or product samples please contact Ian Twinn at RxMosaic Health. T: (212) 336-7513 E: itwinn@rxmosaichealth.com
