FOR IMMEDIATE RELEASE For Further Information, Contact:
DATE, 2006 Susan J. Lewis, 303-804-0494, slewis@pairelations.com
MED1ONLINE NAMED EXCLUSIVE DISTRIBUTOR BY PALOMAR MEDICAL TECHNOLOGIES, INC. FOR ITS ESTELUX SYSTEM
Med1 to Focus on Targeting Aesthetics Industry and Medical Professionals with
Palomar’s Innovative Estelux IPL System
GOLDEN, Colo. …. DATE, 2006 … Med1Online, a leading provider of new, used and reconditioned capital medical equipment (CME) for all medical specialties, announced today that the company has been named exclusive distributor by Palomar Medical Technologies, Inc. (Nasdaq:PMTI), a leading researcher and developer of light-based systems for cosmetic treatments.
Under the agreement, Med1Online will market Palomar’s EsteLux System to physicians, medical equipment dealers, healthcare professionals and cosmetic experts that specialize in the aesthetics industry throughout the U.S. and Canada. Med1Online will employ a range of marketing including the availability of online product demonstrations 24 hours a day, seven days a week via its web site as well as leveraging its vast network of healthcare contacts.
The innovative Palomar EsteLux System uses pulses of intense light to provide permanent hair reduction, photofacials for the treatment of pigmented and vascular lesions and acne treatments. The EsteLux System is one of the most affordable pulsed-light systems available today, costing less than many competing technologies that currently do not offer the same speed and versatility. The unique EsteLux hand pieces that comprise the system are used for several different applications, allowing the operator to specifically tailor treatments to meet the individual needs of patients. The EsteLux System is also highly compact, easily transportable and capable of delivering about the same total energy to the skin as a floor-standing system measuring three times its size. With all these capabilities, the EsteLux System is considered to be among the leading aesthetic devices available in the marketplace today.
Commenting on the new relationship, Chris Hill, Senior Aesthetic Business Unit Leader at Med1Online, stated: “We are pleased to establish this exclusive relationship with Palomar Medical. This affiliation further solidifies Med1’s leadership market position in that Palomar has recognized our expertise in Internet-based sales and marketing for new and used medical equipment and devices.
“We have achieved this role by providing the broadest offering of new, used and restored capital medical equipment via the Internet and remaining focused on encompassing all medical specialties. We bring to Palomar the ability to reach several different distribution channels such as conventional ones like physicians’ offices along with others such as spas, aestheticians and salons. We look forward to a productive relationship with Palomar Medical as we strive to enhance the distribution of the EsteLux System,” Hill concluded.
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Med1 Online
Exclusive Distributor – Palomar Medical Technologies, Inc.
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Paul Wiener, vice president of sales and marketing at Palomar, added: “Med1Online was selected as our exclusive distributor for the EsteLux System based on several factors. These include its proven track record across various medical specialties, successful Internet marketing and sales model, seasoned sales experts and high levels of customer service and support. With this collaboration, Med1 will bring it expertise to the sale of new aesthetics devices, after already demonstrating its capabilities in the sale of used aesthetic devices. We believe that Med1Online brings Palomar the necessary resources and knowledge in the capital medical equipment sales realm and are confident it in abilities to best market our product to key audiences.”
Burlington, Mass.-based Palomar Medical Technologies, Inc. (Nasdaq:PMTI) is a leading researcher and developer of proprietary laser and lamp (“light-based”) systems for cosmetic treatments. Palomar is uniquely focused on developing proprietary light-based technology that can be introduced to the mass markets. Clinical results indicate that Palomar’s technology can provide superior consumer benefits that cannot be achieved with currently available technology or products. Palomar is a pioneer in laser hair removal and is the first company to obtain clearance using laser systems from the FDA for “permanent hair reduction.” Palomar hair removal systems have been installed in physician practices worldwide, where, to date, millions of treatments have been performed. Through its research partnerships, Palomar is testing new and exciting indications to further advance the hair removal market and other cosmetic applications, including fat reduction, acne treatment and skin rejuvenation.
Golden, Colo.-based Med1Online, was founded in 2002 to provide purchasers with a better vehicle in which to buy capital medical equipment. The company is a leader in the provision of new, used and reconditioned capital medical equipment for all medical specialties. Its customers include physicians, surgical centers, hospitals and a range of other health care providers.
Since its inception, Med1Online has focused on building the most comprehensive database containing information about pre-owned, premium quality, late model products available for purchase from physician offices, hospitals and clinics throughout the country. Med1Online offers prescreened, best value, leading edge technology at every price-point, in every product line.
Med1Online is ISO 9002-compliant, providing an internationally recognized level of quality assurance. The Med1Online logo is a registered trademark of Med1Online. Other trademarks are the property of their respective owners.
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