The benchmark title for esthetics education is now available
Clifton Park, NY – October 13, 2008 – Milady, a part of Cengage Learning is pleased to announce the release of the industry leading text on esthetics, Milady’s Standard Esthetics Fundamentals, 10th edition. With this edition, Milady marks the 30th anniversary of this publication. It has been thoroughly updated with the most current esthetics information and is written by the top industry experts.
Milady’s Standard Esthetics: Fundamentals, 10th edition is an introductory text for students who are enrolled in a pre-licensure esthetics training course. The text is designed to deliver a complete overview of all of the information necessary to introduce a newcomer to the world of professional skin care including human anatomy, chemistry, electricity, skin analysis, conditions and disorders. Learners are given a comprehensive tour of the most well-known, best-used treatment techniques and services requested by clients: facial massage, the use of facial machines, hair removal, advanced topicals and makeup. The material covers the history of and the opportunities in esthetics, as well as how to create a competent and lasting professional image and effectively communicate for success in the skin care business. It prepares the learner for management of the skin care business operations and successful retailing of products and services.
New to this edition:
§ New chapter on nutrition and its effect on the skin.
§ Hundreds of new photos that show students step-by-step esthetics procedures.
§ Important information on infection control and how to prevent viruses and bacteria from being transmitted.
§ An overview of body and clinical procedures used with cosmetic surgery and popular spa body treatments.
§ “The World of Makeup” provides a ready reference with appearance-enhancement services information.
§ New information on business skill development including, creating financial and operational success.
List Price: $106.95
ISBN 10: 1-4283-1892-5/ ISBN 13: 978-1-56253-836-1
Now Available
“The overall tone is very appropriate. The suggestions of conduct, dress, and communication are well described and rarely taught in school. Thank you for covering them and the importance you have given to this subject.” –Sheryl Baba, Licensed Esthetician and Spa Owner
“The text is truly the “Estheticians textbook”. The past texts were adequate, but it is obvious that this text was written and sanctioned by true esthetic professionals who have actually worked in the field…This text is a great learning tool for our students!”
—Nancy Tomaselli, Cerritos Community College Esthetics Instructor
For more information on Milady’s Standard Esthetics Fundamentals 10th edition, please call 800.998.7498 ext. 2700 or visit www.milady.cengage.com.
Milady’s Standard Esthetics: Advanced Coming December 2008!
Milady’s Standard Esthetics: Fundamentals, 10th edition Spanish version Coming February 2009
About Milady
Milady, a part of Cengage Learning, is the #1 provider for cosmetology learning solutions. For more than 80 years, Milady has provided the cosmetology industry with superior educational and professional learning materials. Through the acquisition of Salon Training International, Milady has expanded is reach into the professional cosmetology market and is now able to support the salon and spa industry through personal consultation, business and life coaching, comprehensive organizational training and web-based assistance. Complete with programs in place to assist salon and spa business owners to further develop successful lives and stable profitability, Milady is your true full service provider from student to professional. Spanning six continents, Milady has aided more than 10 million beauty professionals in achieving licensure success. You can learn more about Milady by visiting us on the web at www.milady.cengage.com.
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Email: Erica.Conley@cengage.com
